Browsing Tag

Comcast Advertising

AudienceXpress and Epsilon Partner to Enhance Audience Reach and Drive Scale Across Convergent TV…

News Desk Nov 17, 2023

AudienceXpress, a Comcast Advertising company, announced it has partnered with Epsilon, a global advertising and marketing…

News Desk Sep 8, 2023

Dynata, the world's largest first-party data company for insights, activation and measurement, announced a partnership to license…

Business Wire Apr 17, 2023

AudienceXpress, a Comcast Advertising company, announced the launch of a new industry solution that combines innovative targeting…

Business Wire Feb 24, 2023

Effectv released new research detailing the impact that March Madness advertising has on media plans. In 2022, 65% of households…

Business Wire Oct 13, 2022

Comcast Advertising released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment…

Business Wire Sep 15, 2022

Comcast Advertising announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the…

Business Wire Jul 7, 2022

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising…

Business Wire Jun 10, 2022

The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget…

PR Newswire May 3, 2022

New industry offering provides distributors with the backend technology needed toseamlessly drive scale Comcast is the first TV…

Business Wire Mar 14, 2022

The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven…