Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising Read more
AudienceXpress and Epsilon Partner to Enhance Audience Reach and Drive Scale Across Convergent TV Buying Read more
AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season Read more
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising Read more
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming Read more
Comcast Technology Solutions Releases Solution to Further Simplify Dynamic Linear Addressable Ad Insertion Read more