Brand-building Now Accounts for 61% of Podcast Advertising, According to IAB’s U.S. Podcast Advertising Revenue Study Read more
IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined Read more
Despite Headwinds, Digital Advertising Delivered Double-Digit Growth in 2022 According to the IAB Internet Advertising Revenue Report Read more
IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB’s Thought Leadership Engine Including Centers of Excellence and Research Team Read more
AppLovin Integrates with The Trade Desk to Provide Unmatched Access to the Largest Mobile In-app Ad Exchange Read more
Gaming Takes Center Stage: IAB Unlocks the Power of Gaming with “IAB PlayFronts,” a First-of-its-Kind In-Person Event Read more