IAB Announces Agenda for 2023 IAB Podcast Upfront PR Newswire Apr 7, 2023 On May 11, 2023, leading audio and podcast companies are joining the 2023 IAB Podcast Upfront for another year to showcase the…
IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB’s Thought… PR Newswire Dec 15, 2022 The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced two new additions to its…
IAB Challenges FTC “Commercial Surveillance” Rulemaking for Digital Advertising PR Newswire Nov 16, 2022 The Federal Trade Commission (FTC) is flouting Congress and its own rules with an Advanced Notice of Proposed Rulemaking (ANPR) …
AppLovin Integrates with The Trade Desk to Provide Unmatched Access to the Largest Mobile In-app Ad… Business Wire Apr 8, 2022 Company to be the first mobile in-app exchange to support Unified ID 2.0 AppLovin Corporation, a leading marketing software…
Gaming Takes Center Stage: IAB Unlocks the Power of Gaming with “IAB PlayFronts,” a… PR Newswire Mar 11, 2022 PlayFronts Presenters Include Activision Blizzard, Meta, Niantic, Riot Games, SuperAwesome, Twitch, Unity, Zynga, and more…
IAB Warns of Measurement Blackout PR Newswire Feb 10, 2022 Industry Still Unprepared for Historical Measurement Practices to Disappear; First-Party Data Investments Flatline As Third-Party…