IAB Appoints Industry Leaders to Critical Roles Ahead of 2024 NewFronts News Desk Apr 25, 2024 As anticipation builds for the 2024 IAB NewFronts, the pinnacle event in the streaming video marketplace, IAB, the leading trade…
SeenThis updates Emissions Dashboard News Desk Apr 9, 2024 Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon…
IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment News Desk Feb 13, 2024 In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality…
IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair… News Desk Jan 30, 2024 The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named John…
DrivenIQ Sponsors IAB Annual Leadership Meeting, Championing Innovations in Data Privacy and… News Desk Jan 29, 2024 DrivenIQ, a leader in audience data and advertising technologies, is proud to announce its sponsorship of the Interactive…
Multilocal launches sustainable Private Marketplace solution to deliver high-performing scale at a… News Desk Jan 8, 2024 Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver…
IAB Announces Powerful ALM Speaker Lineup and Themes Addressing Evolving Digital Advertising… News Desk Dec 1, 2023 The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, unveiled its 2024 thought leadership…
Brand-building Now Accounts for 61% of Podcast Advertising, According to IAB’s U.S. Podcast… News Desk Oct 27, 2023 IAB released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double…
IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce… News Desk Jul 27, 2023 In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has…
Despite Headwinds, Digital Advertising Delivered Double-Digit Growth in 2022 According to the IAB… PR Newswire Apr 13, 2023 After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022.…