Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads Read more
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital Campaigns Read more
Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying Read more
New Effectv Research Highlights the Perennial Value of Holiday Programming in a Changing Media Landscape Read more
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising Read more