The Ultimate Guide for Using Video Advertising to Boost Your ROI Aparna M A Sep 14, 2023 Video advertising is by far the most interesting and effective marketing strategy. Video marketing is a highly demanding marketing…
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital… Business Wire May 2, 2023 Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the…
Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and… News Desk Apr 20, 2023 Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution…
New IAB Study Reveals Five Misperceptions About Video Game Advertising PR Newswire Mar 9, 2023 Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social…
How Are Media Buying Platforms Integral To Contemporary Branding Suchita Dey Mar 1, 2023 Branding is the bread and butter of a business, especially in digital marketing. So, what if I tell you that branding at the…
Fifty Percent of TV Viewers Shop On Mobile Devices While Watching Awards Shows Business Wire Feb 23, 2023 LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has released the findings of its Awards Show Viewer…
Brandlive Adds New Video Tools to Enterprise Video and Events Platform PR Newswire Jan 31, 2023 “Today's largest and most influential companies are facing a need to create an increasing volume of high-performing video content…
New Effectv Research Highlights the Perennial Value of Holiday Programming in a Changing Media… Business Wire Dec 19, 2022 Effectv released a new research study illustrating that although the way consumers watch television is evolving, holiday…
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as… Business Wire Oct 13, 2022 Comcast Advertising released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment…
DISH Media Partners with SeaChange and Beachfront to Launch National Linear Programmatic PR Newswire Sep 13, 2022 DISH Media announced a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time,…