Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform. This powerful, first-of-its kind technology helps brands and marketers identify and engage with new in-market audiences, while ingesting and normalizing their existing customer data to craft more effective marketing campaigns and maximize ad spend.
“We live in a world where understanding customer data, customer journey and data activation is paramount to success,” said Albert Thompson, Founder and CEO of DrivenIQ. “AMP, our Audience Management Platform called VisitIQ, is truly transformative, empowering brands and marketers to tap into 14 billion deterministic records to create the smartest new audiences available. Then, with a persistent identifier, we help businesses identify, unify, normalize and standardize future customers and their existing audiences, making AMP completely unique in the data platform landscape. The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.”
DrivenIQ is a consumer identity data technology company that empowers enterprises to identify and create contextually engaging audiences in a privacy compliant manner, at scale. In conjunction with the launch of AMP, DrivenIQ has also rebranded its organization to better showcase its first-in-class Identity Resolution and CDP capabilities.
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In this highly fragmented world, it has never been more important for brands to maximize marketing spend by identifying audiences in a cookie-less way and mobilizing them across different pathways to create efficiencies. AMP answers the call.
Compared to data platforms that only offer probabilistic data based on assumptions at the household level, AMP is powered by over 14 billion certain and deterministic records down to specific individuals across each device they use. What’s more, AMP helps marketers create privacy compliant, 1:1 personalized marketing campaigns which is critical for marketing efficacy.
Consider the following statistics:
- 71% of B2C customers expect companies to be well informed about their personal information during an interaction1
- By 2025, 75% of the world’s population will have its personal information covered by modern privacy regulations1
- Two-thirds (63%) of digital marketing leaders said they continue to struggle with personalization2
- A combined 58% of digital marketing leaders said that delivering personalized experiences to customers and leveraging integrated customer data to drive digital marketing execution were challenges2
“Data shouldn’t be hard, nor should the ability to create highly personalized marketing campaigns,” said Thompson. “The reason this process is still so daunting is because until now, digital marketers didn’t have the data or the real-time-audience technologies like AMP to help overcome these obstacles.”
He continued, “It simply isn’t good enough to rely on household level information, anymore. With AMP, we can tell you – with individual certainty – who your customers are and who they are most likely to be. We now provide brands with the ability to easily identify their ‘ideal customer profile (ICP)’ with more than 500 different demographic and psychographic characteristics woven in, creating the most robust personalized audience experience on the market today.”
DrivenIQ has been building AMP use cases with Fortune 500 companies and some of the largest brands, retailers and agencies in the world. According to Thompson, the response so far has been overwhelmingly positive.
SOURCE: GlobeNewswire