Strategic collaboration enhances CRM workflows with embedded telephony controls for a unified, efficient customer service experience
NovelVox, a trusted name in contact center integration with over 16 years of industry expertise, has announced a strategic partnership with Creatio, a global provider of an AI-native platform that automates CRM and workflows with no-code capabilities. The partnership aims to empower customer service agents by delivering a connected, frictionless workspace that improves productivity and enhances customer interactions.
Through this collaboration, businesses can now leverage embedded telephony features directly within the Creatio interface, including Screen Pop for customer insights, Click-to-Dial, Automatic Call Logging, and omnichannel support. The solution integrates seamlessly with major telephony systems such as Cisco, Avaya, Genesys, Zoom, Amazon Connect, Five9, NICE, and Dialpad, eliminating the need for agents to switch between multiple tools and systems.
Built to support On-Premise, Cloud, and Hybrid deployment models, the integrated solution offers organizations the flexibility and scalability they need to adapt to evolving business environments while maintaining operational efficiency.
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At the heart of this partnership lies NovelVox’s Smart CTI Connectors, designed to work effortlessly within the Creatio ecosystem. These connectors enable agents to access relevant customer data in real time and automate routine actions like logging calls and initiating outbound calls. The result is reduced manual effort, faster response times, and more personalized customer service.
“Creatio’s incredible strength in process automation combined with NovelVox’s demonstrative contact center integration will empower businesses with a ready-to-go tech stack for faster, more reliable customer service. This partnership is about bringing the best of NovelVox and Creatio to build a more unified way of managing and interacting with customers and enhancing experiences for both the agents and the customers,” said Manish Rai, Vice President, NovelVox.
Creatio is renowned for helping organizations own their automation journeys with its AI-native, no-code platform that redefines how businesses approach CRM. The platform empowers companies to digitize workflows, accelerate customer engagement, and drive productivity across sales, marketing, and service operations. Recognized as a Leader in The Forrester Wave™: Low-Code Platforms For Citizen Developers, and in multiple Gartner and Forrester reports, Creatio continues to earn top-tier ratings from end-users on peer-review platforms.
“By combining Creatio’s AI-native, no-code platform with NovelVox’s deep telephony integration expertise, we’re helping organizations remove friction from customer interactions and deliver service that’s faster, smarter, and scalable. This joint solution brings immediate value to businesses looking to boost agent productivity and improve every customer touchpoint,” said Alex Donchuk, Senior Vice President, Global Channels at Creatio.
This joint solution is set to redefine agent efficiency, bringing businesses closer to their customers through intelligent automation, unified systems, and seamless communication—delivering value from day one.