On September 9, 2024, Prodege, a leading consumer marketing and insights platform known for its powerful loyalty programs that drive brand growth, announced the launch of its innovative conversational AI feature.
After rigorous testing and successful implementations with Fortune 500 companies, this cutting-edge technology is now live. It enables users to manage multiple real-time interactions simultaneously and revisit the same group for follow-up, scaling qualitative research to a quantitative level.
Prodege is redefining traditional surveys with its Conversational Survey technology, offering deeper insights into the underlying reasons behind consumer behaviors. This tool simplifies engagement with global participants, allowing for a comprehensive understanding of their feelings, emotions, actions, and loyalties.
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“Our new conversational AI feature marks a significant advancement in Consumer Marketing and Insights technology, enhancing both efficiency and scale,” said Andre Leb, Chief Business Marketing Officer at Prodege.
Chuck Davis, CEO of Prodege, added, “This feature underscores our commitment to excellence and our drive to equip clients with the most advanced tools. We believe our conversational survey tool will revolutionize client engagement and data collection.”
Heather O’Brien, Global Research Solutions Architect at Prodege, will share insights into the company’s approach to enhancing human interactions and scaling insights with AI at the ESOMAR Congress 2024 on September 10 in Athens, Greece.
O’Brien’s study highlights the importance of engaging respondents to maximize the effectiveness of the AI tool, reinforcing that the quality of input directly impacts the quality of output.
This announcement follows Prodege’s June report showing nearly 30% client growth and a threefold increase in monthly active users of its rewards platforms compared to the previous year, with a forecasted tenfold increase in user acquisition spend by year-end.
Prodege continues its fall event tour with presentations on September 17 at the Corporate Researchers Conference (CRC) in New York and on October 8 at The Market Research Event (TMRE) 2024 in Orlando, featuring Procter & Gamble and Panera Bread.