FINN Partners, a leading global integrated marketing and communications agency, and OffScrip Health, a digital health media platform focused on patient engagement and empowerment, announced that their joint initiative – “Heartbreak in America’s Heartland – Crisis in Rural America” – was highlighted by the Biden Administration in the White House’s one year update on the President’s Cancer Moonshot.
From the White House Fact Sheet:
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New coalition launches to address the obstacles rural patient communities face accessing care.
A broad national advocacy campaign is set to be launched, bringing together a diverse coalition of public-private partners to raise awareness and spur action to address the persistent, underlying issues that have caused rural America to fall behind in healthcare, technology, and infrastructure. The coalition includes Stupid Cancer, the American Cancer Society Cancer Action Network, Prevent Cancer Foundation, Cervivor, National Coalition for Cancer Survivorship, Cancer and Careers, Triage Cancer, Tigerlily Foundation and Fight Colorectal Cancer Patient Advocate Foundation. Underpinning these efforts will be a storytelling campaign led by OffScrip Health, a leading digital health media platform focused on patient engagement, health equity, and access to care, and FINN Partners, a global integrated marketing and communications agency that will tackle critical issues impacting rural communities’ health, such as access to care, broadband infrastructure, consumer goods, clean water, telehealth, and more. The series will also spotlight the new technologies, partnerships, and practices that can make a difference in addressing this crisis of care.
FINN serves as the pro bono agency of record for the effort, which is centered on a multi-part documentary series produced by OffScrip Health and will appear on the network, intended to raise awareness, spark conversations, promote solutions and highlight the work of communities, leaders in business and health, and policymakers making a difference. As part of the campaign, OffScrip and FINN Partners are building a coalition of companies, academic institutions, and nonprofits.
SOURCE: PR Newswire