Kaon Interactive, a leading provider of B2B interactive sales and marketing applications, announced the addition of an AI-based navigation recommendation engine to its platform. This innovative capability helps B2B enterprises empower their prospects to make better and faster buying decisions. Users benefit by obtaining a personalized understanding of a potential solution’s specific value to them.
According to Gartner, a staggering 83% of the B2B buyer’s journey occurs without any direct involvement from salespeople. As a consequence, buyers find themselves adrift in a vast ocean of information, tasked with independently deciphering challenges and uncovering suitable solutions. This overwhelming process often leaves customers without a comprehensive grasp of each vendor’s unique value proposition, ultimately leading to decisions driven by price or other commoditized factors.
Addressing this challenge head-on, Kaon has revolutionized B2B sales and marketing technology with the integration of an AI-powered navigation recommendation engine into its digital customer engagement platform. This groundbreaking advancement leverages state-of-the-art artificial intelligence algorithms to deliver hyper-personalized, interactive content that caters to buyers at every stage of their problem-solving journey.
With the new AI-navigation recommendation engine, buyers can effortlessly explore and evaluate complex solutions, gaining valuable insights tailored to their specific needs.
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Emphasizing Kaon’s commitment to delivering innovations that improve sales and marketing outcomes for its B2B clients, Gavin Finn, President & CEO at Kaon Interactive commented: “A growing number of business decision-makers demand more self-serve ways to evaluate highly complex solutions. Our platform’s AI-enhanced capabilities empower buyers with more relevant and personalized information, enabling them to make well-informed decisions that align with their unique requirements.”
By providing more personalized and relevant messaging, buyers can quickly assess the value of a solution to their specific challenges. In the absence of a traditional sales-led process, this accelerates the sales cycle, reduces research time, and significantly improves overall decision-making. Buyers can efficiently explore different features, benefits, and use cases, gaining a comprehensive understanding of how a solution aligns with their business objectives.
Kaon’s AI-driven recommendation engine also enhances the collaboration between buyers and sales teams. With a more profound knowledge of the buyer’s needs and preferences, sales professionals can engage in more meaningful conversations, tailor their value messaging, and address specific pain points. This fosters a stronger buyer-seller relationship and increases the likelihood of successful conversions.
SOURCE: PRNewswire