Botify, a leading organic search performance marketing platform, announced the launch of Botify Advantage – scalable consulting and managed services designed to help clients grow their organic search results in less time to improve results. The new strategic offering promises to empower clients and agencies through industry-leading organic search expertise. Botify’s team of organic search experts identify significant revenue opportunities, create custom strategies, and execute them using AI-powered technology.
Organic search is gaining relevance among marketers aiming for profitable and sustainable growth. CMOs are expected to increase their investment in organic search by 46% . But higher spending alone does not guarantee success – this is especially true in the rapidly evolving organic search, which is currently being transformed by generative AI. To successfully scale organic search strategies, brands must combine the right data with the right technology and expertise. Botify Advantage offers just that.
Botify’s organic search experts use their clients’ own data to identify immediate optimization opportunities, so marketers see quick results while developing long-term strategies. By bringing technology, data and services together under one roof, Botify Advantage offers faster time-to-value for companies looking to scale organic growth.
Botify Advantage offers two consulting options:
- Strategic Services : Using Botify’s AI-powered technology, Botify Advantage experts help clients develop their roadmap and provide consulting services to help clients successfully implement the strategy.
- Managed Services : Using Botify’s Analytics, Intelligence and Activation suites, the Botify Advantage team creates and executes the strategy on behalf of the client.
“The Botify consulting team has the expertise to deliver actionable insights for organic search, while providing the flexibility needed to effectively engage with an organization and help with implementation. They have enabled us to accelerate our traffic growth and deliver measurable results while helping us develop a long-term roadmap,” said Jamie Silverstein, Senior Director, Strategy and Business Operations, TuneIn. “Botify Advantage has consistently proven to be a reliable partner and we are grateful for this collaboration.”
Developing and maintaining the diverse expertise critical to organic search can be difficult. Proving the business value of organic search to the rest of the organization remains difficult. Botify Advantage helps teams address these challenges and helps demonstrate the impact of investing in organic search by acting as a competency complement to the client team.
“In today’s rapidly evolving consumer climate, where agility is critical to success, accelerating the translation of insights into measurable results is imperative,” said Brian Marin, SVP of Global Services at Botify. “With Botify Advantage, our team of experts takes the helm and leverages the full potential of our powerful technology to ensure we deliver on that aspiration.”
SOURCE: BusinessWire