Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
SugarCRM, provider of the award-winning AI-driven CRM platform, announced TNG Consulting, a leader in the field of strategic risk management, has selected the powerful Sugar Sell Premier offering to supercharge sales performance.
Rinsed, the car wash CRM, announced it raised $12 million in Series A financing from Bedrock Capital and Founders Fund. Rinsed helps car washes of all sizes delight their customers and grow their subscription revenue with easy-to-use customer relationship management software.
TowerData And FreshAddress Launch A New Brand Identity, AtData
TowerData, LLC and FreshAddress, LLC, which recently merged, announced their rebranding as AtData, The Email Address Experts®.
GumGum, a contextual-first global digital advertising platform, announced a partnership with Xandr that will give advertisers an accredited cookieless solution that is transparent, effective, and drives results.
In Social Media news this week…
GoCharlie.AI, a multimodal generative AI company, announced the commercial launch of Charlie. Charlie is the world’s first and only multimodal AI engine tailored to marketing.
ISG To Publish Reports On Contact Center Services, Platforms
Upcoming ISG Provider Lens™ studies will evaluate how providers are meeting enterprises’ changing customer experience needs amid the pandemic and other disruptions.
The American Cleaning Institute (ACI) is urging popular social media platforms to help combat the spread of unsafe cleaning product storage trends that can put families at risk.
In Mobile Technology news this week…
Mimo Monitors Offers Top Tips For Exceptional Meeting Room Experiences
Mimo Monitors, an expert in small touchscreen displays, is working with Google Workspace to provide top video conferencing tips to optimize productivity, flexibility, and accessibility for teams both in the office and working remotely.
Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB’s “2021 Video Ad Spend and 2022 Outlook” report.
In Marketing Analytics news this week…
Saleo Raises $1.5 Million To Help Software Companies Win More Deals
Saleo, a software product that helps SaaS companies create incredible, live demo environments, nnounced it has raised $1.5 million led by early-stage firm Tech Square Ventures, with participation from industry leaders Jon Hallett, Kyle Porter, Tim Kopp, Rob Forman, and others.
NCR Corporation Leverages Impetus’ LeapLogic For Automated Data Platform Modernization
Impetus Technologies Inc., a software products and services company, announced that its cloud accelerator, LeapLogic enabled automated data warehouse and ETL modernization for NCR Corporation.
In Marketing Content news this week…
YuJa is pleased to announce that its agreement to provide Stanford University School of Medicine with its Enterprise Video Platform has been extended for three years. The School uses the system primarily as a video repository and Video Content Management System.
Diesel Labs Launches Insights For Brands
Diesel Labs, a Content Intelligence company, announced the launch of solutions for brands. This brings their product, Diesel Insights, to marketers exploring the opportunities within previously ad-free spaces.