Shutterstock, Inc., a leading global creative platform delivering high-quality content and comprehensive creative workflow solutions for transformative brands, media digital and marketing companies, announced its offer to provide corporate clients with compensation complete for licensing and using AI-generated images on its platform. Shutterstock will respond to claims for compensation upon request through human review, in an effort to protect its customers from potential claims related to their use of AI-generated images created and licensed under license on shutterstock
“We are at an inflection point in the use of generative AI technology as business professionals seek more assurances about their rights to legally use AI-generated content, and original content creators want to ensure that their work is licensed fairly,” said John Lapham, general counsel for Shutterstock. “We have always sought to manage risk for our clients and, due to our relationships with artists and our deep understanding of the complexity of licensing, we are uniquely positioned to bring a generator to market. commercially viable images and compensate its products.»
After unveiling it at the Shutterstock Showcase , Shutterstock led the market, first offering this assurance to a global technology client using an image generated on the Shutterstock platform for their global virtual developer conference in May 2023 . soon after, the company compensated footage for a major cable network’s upcoming television series. The company is now extending it to all corporate customers, upon request.
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“This is a critical step forward not only for our platform but also for the industry, as creators and professionals can use the AI-generated content on our platform for any purpose, whether commercial or without worrying about copyright infringement or ethical issues,” said Jeff Cunning, vice president of products for Shutterstock. “We are pleased to play a leading role in how generative capacities can be harnessed more ethically, safely and creatively than ever before. We believe this is a critical step to protect our customers and our artists. »
While customer-created, AI-generated images are not currently reviewed and verified en masse on the Shutterstock platform, customers can license AI-generated content and enjoy the same protections provided. by their current contract thanks to this new offer exclusive to the Shutterstock platform. This review will ensure that a customer using AI-generated content will not create additional risk for them or their own customers.
This compensation offer is the latest in a series of strategic moves by Shutterstock as one of the leading innovators of AI creative production, which recently launched its AI design assistant and generator . images by AI powered by DALL-E — Shutterstock’s text-to-image technology, which converts prompts into lifelike, ethically created, licensing-ready images. Shutterstock’s AI Image Generator is trained on hundreds of millions of ethical assets, including those of Shutterstock, with the goal of ensuring customers can generate and license new assets commercially safely. , while protecting and compensating the artists who created the content used to form these models. Shutterstock launched its first in-kind contribution fund in October 2022.
Shutterstock intends to continue to invest, innovate and engage in long-term strategic partnerships that amplify the value and impact of its library of high-quality content, enriched with extensive metadata, which sits at the head of the industry in terms of size, diversity and annotation, making it unrivaled for training AI capabilities. To date, Shutterstock has partnered with NVIDIA, Meta, OpenAI, LG, and other technology industry leaders to develop generative AI tools and standards for creators in 3D, imagery, and graphics. text.
SOURCE: PRNewswire