Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV & Digital Advertising Read more
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool Read more
Hightouch Introduces Privacy-Conscious Advertising Activation for European Audiences Through EUID Read more
Optimal Attention: Playground xyz’ New study highlights metric’s key role in driving brand outcomes Read more
IAS Extends Collaboration With Microsoft Advertising To Provide Third-party Measurement For Advertisers Read more
Comscore and Kochava Partner to Unlock New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns Read more