Hightouch Introduces Privacy-Conscious Advertising Activation for European Audiences Through EUID Read more
Optimal Attention: Playground xyz’ New study highlights metric’s key role in driving brand outcomes Read more
IAS Extends Collaboration With Microsoft Advertising To Provide Third-party Measurement For Advertisers Read more
Comscore and Kochava Partner to Unlock New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns Read more
IAS Expands Brand Safety And Suitability Measurement For Youtube To Include Performance Max And Demand Gen Campaigns Read more
Dynata Appoints Henry Dack new Senior Vice President, Sales & Customer Experience in the UK Read more