IAS Enhances Tiktok Brand Safety With New Category Exclusions And Vertical Sensitivity Segments News Desk Apr 12, 2024 Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced it is expanding its unparalleled…
Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One News Desk Apr 10, 2024 Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across…
NIQ Announces the Launch of the Full View – Measurement, the Next Evolution in CPG Market… News Desk Apr 3, 2024 NIQ is excited to unveil the Full View - Measurement, an evolution of core capabilities poised to transform the consumer…
Amsive Named A 2024 Google Premier Partner News Desk Mar 29, 2024 Amsive, a data-led performance marketing agency, has again attained Premier Partner status within the Google Partners program for…
CTV Advertising: Everything You Need to Know in 2024 Aparna M A Mar 28, 2024 Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
Integral Ad Science Earns Mrc Accreditation For Integrated Third Party Calculation And Reporting Of… News Desk Mar 22, 2024 Integral Ad Science, a leading global media measurement and optimization platform, announced it has earned accreditation by the…
Tatari makes significant updates and improvements to its TV ad measurement News Desk Mar 22, 2024 Tatari, a leading platform for buying and measuring advertising across convergent TV, announced major improvements to its…
Pacvue Welcomes Tech Entrepreneur and Retail Industry Expert Abi Harmon as EVP to Spearhead Helium… News Desk Mar 20, 2024 Pacvue, the industry’s first commerce acceleration platform, welcomed industry veteran Abi Harmon to its leadership team. Harmon…
Veritonic Integrates with Adjust for Enhanced Audio Attribution on Mobile Devices News Desk Mar 20, 2024 Veritonic, the industry’s comprehensive audio research and analytics platform, announced an integration with leading measurement…
DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level… News Desk Mar 13, 2024 DoubleVerify, a leading software platform for digital media measurement, data and analytics, and NBCUniversal, announced an…