Measurement

 Samba TV, a leading TV data company, announced an expansion of its partnership with Havas Media Network North America. Samba data…

AudienceProject, a leading provider of audience measurement and research solutions, evolves its partnership with Google to provide…

Hightouch, the leading Composable Customer Data Platform (CDP), enables European Unified ID (EUID) to help participating…

Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of…

Integral Ad Science, a leading global media measurement and optimization platform, announced it is expanding its collaboration…

Comscore, Inc., a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time…

Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced a partnership with Reddit, a…

Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced the expansion of its…

IAB Tech Lab, the global digital advertising technical standards-setting body, announced the expansion of its Open Measurement…

Integral Ad Science, a leading global media measurement and optimization platform, announced its expanded reporting and insights…