Snapchat has introduced Creator Subscriptions, a new monetization feature that lets fans pay monthly to support and engage more deeply with their favourite creators on the platform, adding a premium revenue layer atop existing programs like its Unified Monetization Program and Snap Star Collab Studio. Rolling out in alpha testing in the U.S. on February 23 with a select group of Snap Stars – including creators such as Jeremiah Brown, Harry Jowsey and Skai Jackson – the subscriptions allow users to unlock exclusive Snaps and Stories, priority replies to public content and ad-free viewing of subscribed creators’ stories, all of which provide creators with a more predictable, recurring income stream.

Also Read: SocialPost.ai Unveils AI That Instantly Converts Business Websites Into On-Brand Social Content

Creators set their own monthly prices within the app, with Snapchat suggesting tier options, and retain a share of the revenue while gaining access to performance data to optimise their offerings. The company plans to expand the feature to more creators and regions – including Canada, the U.K. and France – in the coming weeks, reflecting Snapchat’s broader push to diversify its monetisation strategy and deepen fan engagement in an increasingly competitive social media landscape.

Read Complete Post: Snapchat Launches Creator Subscriptions

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Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced the general availability (GA) of full Reddit ads management within its Social Ads Manager-bringing Reddit into a unified, cross-platform workflow as marketers increasingly look to simplify how social advertising is planned, activated, and managed. The integration enables marketers to traffic creatives, set up campaigns, manage delivery, and measure and optimize performance for Reddit alongside major social platforms from a single, consolidated environment.

As social marketers navigate a fragmented ecosystem, many are rethinking how their workflows are structured, prioritizing consolidation, consistency, and control over managing disconnected tools and native platforms. With 100,000+ communities and 116+ million daily active uniques, Reddit is where real people form communities, get answers, share ideas, discuss life, and offer advice. By bringing Reddit into the same enterprise-grade environment social teams already rely on, Innovid helps marketers activate this uniquely intentional audience while moving faster, operating more efficiently, and maintaining greater cross-platform transparency and oversight.

With this release, marketers can activate Reddit campaigns directly through Innovid alongside other social platforms-applying consistent workflows, governance, and performance oversight across social investments. The integration eliminates siloed tools and manual processes, giving brands and agencies a more unified way to manage Reddit with the same rigor, automation, and visibility they rely on for the rest of their social advertising.

Also Read: Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs

“Reddit has become an increasingly important channel for marketers looking to engage highly intentional audiences,” said Alicia Moses, VP, Partnerships, Innovid. “By bringing Reddit fully into Innovid’s Social Ads Manager, we’re giving marketers a more powerful way to activate and optimize Reddit campaigns alongside the rest of their social investments, and without adding operational complexity.”

The GA release builds on Innovid’s existing Reddit reporting capabilities, giving marketers the ability to move seamlessly from insight to activation within the same environment. By unifying creative trafficking, campaign setup, delivery, measurement, and optimization, Innovid enables teams to execute Reddit campaigns with greater speed and confidence while maintaining cross-platform visibility.

Innovid is a badged Reddit API Partner, a distinction that signals certified expertise with Reddit Ads, early access to product innovations and platform insights, and reflects the companies’ shared commitment to simplifying social advertising through integrated technology solutions.

SOURCE: BusinessWire

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PageHub announced a strategic partnership with Globely, the provider of the newly launched Globely Social platform, to introduce SocialHub, a managed social media service designed to help small business owners and brands with multiple locations scale publishing, engagement, and reporting with ease.

SocialHub is powered by Globely Social’s enterprise-grade infrastructure and fully integrated into the PageHub ecosystem, giving customers the ability to manage social media alongside existing PageHub services from a single, unified dashboard.

“SMBs and brands with multiple locations face increasing pressure to do more with less when it comes to social media,” said Melissa Ballester, Social Media Manager at PageHub. “By partnering with Globely, we can offer SocialHub as a scalable, white-label-ready service that simplifies social media management without adding operational complexity. We’re excited to bring these capabilities to companies that may have previously struggled to manage social media effectively.”

Also Read: Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs

A Scalable Social Media Solution Built for Growth

SocialHub provides PageHub customers with powerful capabilities, including:

• Multi-platform publishing across major social networks from a centralized dashboard
• AI-assisted content planning to streamline content creation and scheduling
• White-label client portals for agencies managing multiple brands or locations
• Unified analytics and reporting to track performance and engagement at scale

The partnership enables PageHub to expand its offerings while providing agencies and brands the flexibility to customize client-facing solutions.

“Globely Social was built specifically for agencies and multi-location brands,” said Robert Jacobson, Operations Director at Globely. “Partnering with PageHub allows us to extend that mission, providing the scalability, reliability, and flexibility teams need to grow. We think their clients, who are largely small to medium-sized businesses, will see a great benefit.”

Designed for Agencies and Multi-Location Brands

SocialHub is ideal for organizations managing high volumes of social profiles, locations or clients, offering a streamlined way to publish, monitor, and report on social media performance without relying on disconnected tools. The service is available immediately, with onboarding and support provided through PageHub.

SOURCE: AccessNewswire

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A pioneering solution by SocialPost.ai enables businesses to produce boundless quantities of branded social media content through the analysis of their existing online content, including services and product offerings, tone, and visual aesthetics. All this is accomplished by entering their website URL into the platform’s AI technology. The AI technology will automatically scan their website’s copy, images, and other signals and produce branded social media posts with precision and accuracy, eliminating any need to plan the content or brief anyone.

Also Read: GRIN Launches Instant Self-Serve Access to Democratize Creator Marketing

This automation assists small and medium-sized enterprises to address one of their biggest challenges in terms of marketing, which is to continually develop good-quality and optimized social content for their respective business firms. This automation helps to turn what would normally be a manual-intensive process in terms of business into a seamless process through the incorporation of artificial intelligence. This reinforces the overall vision of SocialPost.ai in the democratization of social media markets, especially for non-tech individuals who wish to be present on social media.

Read Complete Post: SocialPost.ai Launches AI That Turns Any Business Website Into On-Brand Social Media Content Automatically

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CoSchedule, the leading marketing calendar and social media management platform, announced significant enhancements to its mobile application, enabling users to publish content to every major social network from anywhere. The update delivers expanded platform support and a full-featured mobile publishing experience that mirrors the company’s desktop interface.

The updated app expands publishing support to Google My Business, Mastodon, TikTok, and YouTube Shorts, alongside Facebook, X, LinkedIn, Instagram, and Pinterest. This gives teams more flexibility to publish in real time, respond to trends, and manage social content from a single app.

“Our customers need to move fast and stay consistent across every social network,” said Garrett Moon, CEO of CoSchedule. “This update helps teams keep work moving from anywhere.”

Also Read: Katch Data Introduces Katch Verified to Verify Social Content

CoSchedule’s app now delivers the trusted publishing experience users expect on desktop. Improved previews, expanded publishing options, and greater collaboration tools reduce friction between mobile and desktop workflows.

From their phone, users can:

• Add a first comment before publishing
• Requeue posts to extend the life of top-performing content
• Use color labels to stay organized
• Tag other accounts in posts
• Collaborate with teammates and creators on the go
• Add YouTube Shorts metadata, including titles and tags

SOURCE: EIN Presswire

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OneScreen.ai, the leading platform for out-of-home (OOH) advertising technology, announced the appointment of Pat Griffin as Chief Revenue Officer (CRO). Griffin, an accomplished leader with over a decade of experience scaling high-growth companies, joins OneScreen to help spearhead its next phase of market expansion.

Griffin brings a strong track record of building sales and marketing teams across industries. Most recently, he served as the Chief Revenue Officer of Torc, an AI-powered talent platform that was successfully acquired by Randstad Digital in May 2024. Before Torc, Griffin led enterprise sales at Catalant, where he spearheaded efforts to bring their innovative Consulting 2.0 offering to 30% of the Fortune 500. After graduating from Harvard Business School, he worked in the private equity group at Bain and Company.

Griffin commented on his new role: “I’m thrilled to join the team at OneScreen to help bring new technology and processes to the out-of-home advertising space. I’m inspired by the fantastic culture they’ve built and the momentum that they have helping marketers at emerging brands solve a gap using billboards and other OOH campaigns to deliver ROI, and I can’t wait to be part of what’s next.”

Also Read: LG Ad Solutions and Taboola Join Forces to Bring TV-Driven Performance to the Open Web

OneScreen.ai CEO Alex Ewing emphasized the importance of Griffin’s appointment to the company’s vision. “Bringing in a leader of Pat’s caliber marks a significant milestone for OneScreen’s growth,” said Ewing. “Pat’s a proven winner, and his impressive track record of scaling in a way that creates value for customers will be invaluable on our mission to revolutionize the OOH industry while creating a new standard for customer experience.”

Griffin’s appointment is effective immediately, and he will focus on integrating OneScreen’s sales, marketing, and customer success functions to optimize the platform’s revenue engine in preparation for new product developments in 2026.

SOURCE: EIN Presswire

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cosnova, the global cosmetics company behind the popular brands essence and CATRICE, has appointed Jellyfish as its new media partner. Following a competitive pitch, Jellyfish was chosen for its proven expertise in digital marketing, as well as its strong data-driven culture and proprietary tools, including Pencil and Switchboard.

Moving forward, Jellyfish will manage cosnova’s paid media activity with a strong focus on social media, tailoring its strategies to meet the unique needs of each market. They will also help shape the overarching paid media strategy, applying a clear challenger-brand mindset.

The partnership spans 14 key markets, including Germany, the UK, Spain, the United Arab Emirates, and Chile.

Jellyfish is quickly becoming one of the most in-demand digital partners, blending media, creative, and data with cutting-edge tech and Generative AI. With a relentless commitment to “Move Faster. Smarter. Together”, Jellyfish is revolutionising marketing by embracing an autonomous, agentic toolset and fostering radical collaboration. This spirit of transformation is shaking up the marketing ecosystem, redefining everything from search and insights to assets, activation, commerce, and community – all with a client-centric mindset.

Susanne Eckert, Director Digital Global Media Strategy & Innovation from Cosnova said:

“We need a smart, versatile partner we can rely on to accelerate further international growth and bring a wide range of projects to life. Jellyfish stood out from the crowd for its depth of experience, strategic clarity, and ability to move fast without compromising on quality. We’re excited to partner with a team that truly understands both the pace of digital and the nuances of the beauty market”

Also Read: Kubbco Launches Wellfluence, the Compliant Patient Creator Network for Authentic Life Sciences Marketing

Bine Johanson, Managing Director Northern Europe at Jellyfish, said:

“I’m genuinely thrilled to be partnering with cosnova. This is a people-first partnership: we’re an extension of their team, working as one to bring together cutting-edge media expertise, AI innovation and deep consumer insight. Built on shared culture and values, our collaboration will help cosnova engage beauty lovers in more precise and effective ways.”

About Jellyfish

We’re Jellyfish, the integrated global digital marketing business.

We’re redefining what it means to be a digital partner.. We challenge every aspect of the marketing mix, from search to creative studios, tech-enabled ideation to reporting, with one goal: We help progressive brands move faster, smarter, and together.

We reinvent marketing for brands, uniting media, creative, and data through cutting-edge technology and Generative AI. Our clients include some of the world’s most recognisable brands; Google, Netflix, Amazon, Bissell and Uber.

Powered by both AI and human creativity, our real-time creative, content and performance strategies take innovation and efficiency to the next level. Like our AI Studios and autonomous marketing system, which has already created 235,000 pieces of content, 62% faster, and 55% cheaper with 40% better ROI. With a proven track record in media, data, and commerce, we see patterns no one else can. And we’re delivering measurable growth with cutting-edge technology and tools like Share of Model platform and Jellyfish Cloud.

As a proud member of The Brandtech Group, we share a mission to redefine the boundaries of digital transformation through cutting-edge technology and Generative AI.

For Jellyfish Press Enquiries

About cosnova Beauty

Headquartered in Germany, cosnova Beauty sells the color cosmetics brands essence and Catrice in around 90 countries worldwide. The owner-managed company has surpassed $1 billion in revenue in 2024. cosnova is the sixth largest color cosmetics company in the world and the second largest in terms of unit sales. In parallel to its beauty business, the cosnova Group invest in a wide range of companies and assets to take advantage of synergies in the beauty segment and in the form of independent investments. cosnova has grown rapidly since it was founded more than 20 years ago: Around 900 employees at various locations around the world contribute to the company’s success story.

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Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Lyro AI Now Powers Email Automation, Thanks to Tidio

On November 19, 2024, Tidio, a leading AI-powered customer service platform, announced the expansion of Lyro AI to its email channel, redefining automation in help desk solutions. Lyro, Tidio’s proprietary conversational AI, learns from a business’s support content to deliver precise, instant resolutions. With its integration into email, Tidio now offers unmatched automated resolution rates across key customer support channels.

Introducing rf.aio: Ruder Finn’s Innovative Solution for Brand Optimization in LLMs

On November 19, 2024, Ruder Finn, a leading independent global communications and marketing agency, unveiled rf.aio, its innovative large language model (LLM) optimization solution developed in collaboration with influenceAI. This proprietary tool is designed to monitor and optimize brand and product mentions across public LLMs, supporting client marketing and reputation strategies. rf.aio integrates automated LLM monitoring and remediation through a cutting-edge AI platform by influenceAI, a member of Ruder Finn’s AI Advisory Council.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Mitel Unveils Mitel CX: A Cutting-Edge AI-Driven Customer Experience Platform

On November 18, 2024, Mitel, a global leader in business communications, introduced Mitel CX, its innovative AI-driven customer experience (CX) management platform. Designed to help organizations elevate customer engagement, improve employee efficiency, and exceed the ever-increasing expectations of modern consumers, the platform represents a new era in CX innovation.

Kaon Interactive Recognized in Aragon Research Globe for Customer Experience Platforms

Kaon Interactive, a leader in interactive sales and marketing applications, is proud to be included in the prestigious Aragon Research Globe for Customer Experience Platforms (CXP). This recognition underscores the unique value of Kaon’s innovative platform, which is transforming how the world’s largest B2B companies engage with customers, driving superior business outcomes.

• In Mobile Tech news this week…

TapClicks Introduces Microsoft Invest Push Connector for Effortless Campaign Management

TapClicks officially launched its new Push Connector for Microsoft Invest, previously known as Xandr Invest, aimed at enhancing campaign management efficiency. This integration automates the creation and management of campaigns on Microsoft Invest, allowing clients to streamline their marketing processes significantly. The Push Connector functions as a native tool that automatically transfers campaign data between TapClicks’ Order Management System (TapOrders) and Microsoft Invest.

Appier Integrates Generative AI Across Product Suite to Transform Advertising and Personalization

Appier, a SaaS company specializing in AI-driven business solutions, announced the integration of generative AI (GenAI) across its entire product suite, including Advertising Cloud, Personalization Cloud, and Data Cloud. This move aims to enhance customer acquisition, retention, and data insights while improving operational efficiency. By leveraging advanced Large Language Model (LLM) technology, Appier is committed to fostering smarter business decisions and supporting long-term growth.

• In Marketing Analytics news this week…

Stirista Launches API Marketing Suite, Revolutionizing Data-driven Marketing

Stirista launched its API Marketing Suite, a comprehensive solution designed to enhance marketing performance through improved data access and integration. This suite aims to address key challenges faced by marketers, such as compatibility, security, and performance issues associated with API usage. By providing real-time insights into demographic, behavioral, and intent-based data, the suite enables marketers to deliver tailored messaging across multiple channels, thereby maximizing their campaign impact.

Veritone Launches Data Refinery to Transform Unstructured Data into AI-Ready Assets

Veritone, Inc., a leader in enterprise AI solutions, launched the Veritone Data Refinery (VDR), a transformative tool aimed at converting unstructured data into high-quality, AI-ready assets. This innovative platform utilizes Veritone’s proprietary aiWARE technology to assist organizations in managing and refining their video, audio, and text data for training advanced AI models and boost revenue through data monetization.

• In Martech Content news this week…

GMS Partners with AdSpark to Launch Generative Response Ads

GMS partnered with AdSpark to launch Generative Response Ads, a pioneering innovation that allows users to engage in real-time conversations directly within advertisements. This AI-powered format enables consumers to ask questions and receive immediate, relevant answers, transforming traditional static ads into dynamic, interactive experiences. The initiative underscores GMS’s commitment to advancing cutting-edge AI-driven communication solutions aimed at enhancing customer engagement.

Cision and Google Cloud to Revolutionize AI Communications

Cision, a global leader in communications software, announced a collaboration with Google Cloud to advance the capabilities of its AI-driven communication solutions. Through this endeavor, Cision will harness Google Cloud’s generative AI (gen AI) technologies to supercharge its suite of products across PR Newswire, CisionOne, Brandwatch, and Streem, delivering unmatched innovation to its customers.

Article Of The Week…..

Future of AI in Customer Service: What to Expect?

Customer service refers to the support and advice offered by a company to its customers before and after they purchase or use a product. This encompasses troubleshooting problems, responding to inquiries, suggesting products, and providing immediate assistance. Great customer service builds brand loyalty and recognition, giving businesses a competitive advantage. Artificial Intelligence (AI) is revolutionizing customer service by automating responses and personalizing interactions. This leads to improved efficiency and a better overall customer experience.

The post MarTech360’S Weekly News Roundup With Tidio, Sprout Social, Mitel, TapClicks, Stirista And More! appeared first on Martech360.

DATA Communications Management Corp., a leading Canadian provider of print and digital solutions that help simplify complex marketing communications and workflow, announced that it has acquired 100% of the shares of Zavy Limited. Zavy is a New Zealand-based Software-as-a-Service marketing technology company that helps companies optimize their social media effectiveness.

Zavy is focused on the specialized field of social media analytics and social listening, the process of tracking, measuring, and evaluating social media metrics and data to understand audience engagement, sentiment, and campaign effectiveness. The company uses advanced analytics, AI, and social listening tools to enable brands to extract insights and gain a strategic view of their performance across social platforms.

“As businesses of all sizes devote an increasing share of their marketing budgets to social amplification, the need for advanced social media metrics and analytics is critical to driving business value and ROI,” said Richard Kellam, President & CEO of DCM. “Zavy is well positioned for growth in this fast-paced market, and we are excited to bring the platform to North America to help marketers analyze and optimize their social media activity.”

Also Read: DoubleVerify Strengthens Media Quality Authentication on Snap

“This acquisition marks a key strategic addition to our portfolio of martech solutions for DCM’s more than 400 enterprise clients and 2,000 small and medium sized business customers. We believe the Zavy offering will also be attractive to prospective clients seeking to optimize their social media investments. DCM plans to integrate Zavy into its suite of martech offerings designed to help customers simplify complexity and drive productivity in their marketing workflows,” added Mr. Kellam.

“We are very excited to be joining the DCM team,” said David Bowes, co-founder and Managing Director of Zavy. “With DCM’s large enterprise client base, highly skilled commercial sales team and deep digital experience, Zavy will be well positioned to accelerate our business in the North American market. As we turn the page to begin a new chapter for Zavy, I would like to acknowledge and thank the TRA team for the guidance and support it has provided through the years to establish and support the growth of the Zavy business.”

SOURCE: Businesswire

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Vista Social, the trailblazing social media management platform, is proud to announce the launch of its groundbreaking Employee Advocacy feature; a game-changer set to redefine how brands amplify their social media reach exponentially while significantly reducing awareness marketing spend. This feature, designed to empower employees as brand advocates, is poised to 14x company reach, making Vista Social the go-to platform for forward-thinking brands aiming to dominate the digital landscape.

In a world where authentic content reigns supreme, Vista Social’s Employee Advocacy feature stands out by turning every employee into a powerful voice for the brand. With the ability to share curated content, monitor engagement, and track earned media value in real-time, brands can now effortlessly tap into the trust and influence that their employees hold within their networks. This isn’t just another feature—it’s a movement toward more genuine and impactful brand communication.

“At Vista Social, we believe that the most powerful voice a brand can have is that of its employees. Our new Employee Advocacy feature not only amplifies this voice but does so in a way that is both authentic and scalable. We’re excited to see how our clients will leverage this tool to create stronger, more connected communities around their brands.” – Vitaly Veksler, CEO, Vista Social.

Also Read: Captiv8 Unveils Media Safety Feature to Elevate Brand Protection

Vista Social’s new feature is seamlessly embedded into its all-in-one platform. This means brands can manage employee advocacy alongside their broader social media workflows, without the hassle of switching between multiple tools. Vista Social provides an intuitive dashboard where content can be approved and distributed to employees with ease, making it the simplest and most effective employee advocacy tool on the market.

SOURCE: Newswire

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