Adam Rossow 1 posts 0 comments

Adam Rossow is a co-founder of Group RFZ, a digital measurement firm focused on the influencer marketing space. Using brand lift research and other methodologies, he helps brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act. An experienced marketer and executive, Adam cut his teeth in the integrated marketing and public relations space. He was a co-founder of iModerate, an online research firm, and during the shift from offline to online he helped agencies navigate this new landscape. Adam has been an avid proponent of digital marketing since its inception, leading the charge for clients looking to optimize and enhance their digital content and influencer marketing strategies.