Author
Alisha Patil 85 posts 0 comments
A budding writer and a bibliophile by nature, Alisha has been honing her skills in market research and B2B domain for a while now. She writes on topics that deal with innovation, technology, or even the latest insights of the market. She is passionate about what she pens down and strives for perfection. A MBA holder in marketing, she has a tenacity to deal with any given topic with much enthusiasm and zeal. When switching off from her work mode, she loves to read or sketching.
Ever find yourself drowning in a sea of customer information, desperately trying to keep track of who's who and what's what? Enter…
Sentiment Analysis: Turning Words into Insights
Ever wondered what people really feel about your brand beyond the cold, hard numbers? Sure, you've got all those metrics to…
7 Video Marketing Tools You Should Know About in 2024
Have you ever observed the way videos have asserted themselves in the marketing arena? It's amazing! In fact, a staggering 86% of…
Decoding Success: Video Optimization Practices You Can’t Afford to Ignore
Without question, videos represent the most impactful content marketing asset at your disposal. You can make a video that goes…
The Art of Effective Native Advertising: A Marketer’s Guide
You've probably come across native advertising without even realizing it. Nowadays, it's all around us, and spotting it is…
Tech Talk: The Ultimate Guide to Business Technology Solutions
Most businesses these days revolve around technology, even if you don't notice it right away. Tech is everywhere in daily business…
The Ultimate Guide: How Content Amplification Can Maximize Engagement
Nowadays, it's not just about creating quality content, but also about promoting it like a pro. As the internet is flooded with…
Why Settle for Second Best? Embrace First Party Data
There's this hot topic in the business world right now - 'First party data'. It's become a big deal since data privacy rules came…
Lost in Data Translation? Explore the World of Identity Resolution!
Imagine a customer's journey: they start on your mobile site for winter boots, download your app, and later switch to a desktop.…
AI Powered Analytics: Turning Data into Dollars, Insights into Impact
In this data-driven era, we generate vast amounts of data daily, thanks to online activities, transactions, and social media.…