Krutika Parmaj
Articles by Krutika Parmaj

Data-Driven Marketing Enhances Customer Experience and boosts Business Growth
A data-driven marketing strategy optimizes brand communication because of the available customer data in hand.

MarTech360 Interview with Leah Holcomb, Sr. Partnership Development, Admitad
Admitad Affiliate network streamlines process by providing unmatched personal account management, technology and end-to-end tracking.

MarTech360’s Weekly News Roundup Featuring InMobi, Rumble, Talkable, Constant Contact, Hyland
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Hyper-Personalized Emails Can Maximize Conversion Rates
From personalized emails to hyper-personalized emails, as marketing strategies progress email marketing is getting better and better.

Go-To-Market Strategy: An Effective Method for Product Development and Customer Engagement
A go-to-market strategy calls for in-depth research on consumer needs which is the foundation of a successful GTM strategy.

MarTech360 Interview with Lindsay Boyajian Hagan, VP of Marketing, Conductor
Conductor is 100% built for enterprise organic marketing teams. Other tools are designed for agencies or small- and medium-sized businesses.

MarTech360 Interview with Burr Smith, Chairman of the Board, President and CEO, Broadsign
I ultimately formed my own investment company, and my family joined me. In 2008, Broadsign came to my attention.

The News This Week: MarTech 360’s Weekly News Roundup Featuring Phonexa, JotForm, LoopMe, Insider, Oracle, Quadrant
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

MarTech360 Interview with Elizabeth Cholawsky, Chief Executive Officer, HG Insights
At HG Insights our customers can Go-To-Market with confidence, scale with velocity, and maximize revenue and ROI using data-driven insights.

MarTech360 Interview with Patrick Moorhead, Chief Marketing Officer, Pricefx
Our product has redefined the industry, and we continue to see our competitors follow our innovation lead.

The News This Week: MarTech 360’s Weekly News Roundup Featuring Spotify, Nielsen, Ericsson, VidMob, Spectrio
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

MarTech360 Interview with Vinay Bhagat, Founder and CEO, TrustRadius
That same year, I founded TrustRadius. We’re an online research platform for B2B technology buyers based upon in-depth customer reviews.
