Generative AI in Creative Management: An Opportunity for Advertisers and AdTech Vendors
Advertisers are so focused on finding the right inventory, reaching target segments, and choosing optimal channels, all the while…
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Maria Novikova 1 posts 0 comments
Maria is Chief Marketing Officer (CMO) at Xenoss, leading sales and marketing teams at the NYC-based AdTech & MarTech software development company. With a deep understanding of the industry, Maria helps leading enterprises stay tuned with the latest insights with in-depth content, ensuring that they can make informed decisions about their custom solution development."
"Passionate about AdTech & MarTech, Maria has spent almost a decade working in digital marketing. She is a Google-certified marketer, an active member of various industry communities, and an IAB Tech Lab Council Member."
"At Xenoss, Maria helps to communicate the most efficient approaches to building top-quality software products to MarTech tech vendors, publishers, media, and gaming companies. She highlights the key benefits of working with a specialized software development house, including slaying costs, reducing time to market, and delivering results and innovation. Today, Xenoss’ clients are world-famous enterprises and leading MarTech/AdTech companies, including Activision Blizzard, Sizmek, Verve Group, Moloco, Inmar, and others. Software solutions the Xenoss team has helped to develop now underpin multi-billion dollar companies and are used by Nestlé, Adidas, Virgin, Uber, HSBC."