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Magnite has unveiled a huge expansion of its artificial intelligence technology that will seek to help decision making…

PayPal announced the launch of PayPal Ads ID, a revolutionary advertising identifier designed to solve the digital advertising…

As part of its plan to make advertising more data-driven, InMarket has launched a collaboration with Yahoo DSP to provide a…

In a move that significantly strengthens France’s digital sovereignty, SAP and S3NS (the joint venture between Thales and Google…

For many years, video has proved to be the strongest medium to tell stories but it was limited to linear, one-directional way…

Wiland has expanded its predictive analytics portfolio with the launch of WAIfarer and WAIfinder models, introducing…

CaliberMind unveiled further enhancements in its platform that assist B2B marketers in lifting the heavy burden of marketing…

Companies are expected to provide personalized, seamless experiences across multiple channels, but in reality, they are still…

Seedtag has unveiled NeuroX, its Neuro-Contextual Exchange, marking a significant shift in media planning and…