Measurement Takes The Wheel
World-first study tracks in-car advertising’s real brand impact
Leading technology company Brand Metrics has integrated with…
Author
6425 posts 0 comments
SALESmanago Acquires Thulium to Power Unified AI Commerce
SALESmanago sets new standard for customer engagement by becoming the first platform to fully connect customer data, marketing…
Segment Ninja and Claritas Bring PRIZM® Premier to Klaviyo
Segment Ninja, an innovative SaaS segmentation platform for Klaviyo users and Claritas, an industry-leading integrated marketing…
ArcSpan Raises $5.2M to Boost AI-Powered Data Monetization
ArcSpan, the leading publisher-first audience monetization platform, announced it has raised $5.2 million in a Seed Extension…
Triple Whale Launches Moby, Agentic System for Insights
Triple Whale, the agent-powered intelligence platform for brands of all sizes, announced the public launch of its most powerful…
Olto Raises $5.1M to Transform B2B Sales with AI
Former Amazon Execs Apply Consumer Personalization to B2B Sales Demos, Backed by Nexus Venture Partners and TheGP
Olto, the AI…
Mintegral Debuts IAP ROAS Tool to Boost Revenue and Users
Designed for Growth-Focused Developers, the New IAP ROAS Model Enhances UA Efficiency and Maximizes Revenue Impact
Mintegral,…
Iterable, Movable Ink Expand Partnership to Unlock Enhanced Personalization
Iterable, the AI-powered customer communication platform, announced an expansion of its strategic partnership with Movable Ink,…
EX.CO’s Agentic AI Taxonomy Solution Empowers Publishers to Transform Video Archives into…
Now live across Ziff Davis properties, new solution organizes video libraries with intelligent categorization, eliminates manual…
Dentsu Expands Partnership with Magnite to Streamline CTV & Video Activation Across EMEA
The collaboration helps unlock smarter activation, greater transparency and outcome-driven media planning at scale
Magnite , the…