News Desk
The MarTech360 News Desk brings together experienced editors that publish insightful coverage of the global marketing technology landscape.
Articles by News Desk
Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost
Optimizely introduces purpose-built AI models for marketing, delivering up to 10x greater cost efficiency than state-of-the-art LLMs in early testing.
NIQ and Similarweb Advance Agentic Commerce Measurement for the AI Shopping Era
NIQ & Similarweb collaborate on Agentic Commerce Measurement to help brands, retailers and platforms understand purchasing behavior in an increasingly economy.
MarTech360’S Weekly News Roundup With Innovid, Comscore, WPP Media, ElevenLabs, OpenAI, Sinch, LoopMe, Groupon And More!
MarTech360’S Weekly News Roundup With Innovid, Comscore, WPP Media, ElevenLabs, OpenAI, Sinch, LoopMe, Groupon And More!
Gupshup Launches Self-Serve Voice AI Platform, Extending Conversational Engagement into Phone Calls
Gupshup launches its Voice AI Platform, enabling businesses to build and deploy AI voice agents for support, sales and operational calls.
Agile & Co Launches Core, a Proprietary AI Marketing Platform Built for Local Service Businesses
Agile & Co Unveils Core, an AI-powered marketing platform designed to help local service businesses generate booked jobs through AI driven marketing strategies.
Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and Its Business Impact
Comscore expands its AI Intelligence capabilities to measure sponsored chat-based advertising and its impact on digital traffic, engagement & consumer behavior.
LoopMe Launches Brand Lift Integration with The Trade Desk
LoopMe integrates with The Trade Desk’s Measurement Marketplace, bringing Brand Lift measurement directly into The Trade Desk for scalable brand impact analysis
Alchemer Launches Iris, an AI-Native Customer Experience Platform Built for Action
Alchemer launches Iris, an AI-native customer feedback platform designed to turn insights from surveys, reviews and listening channels into action.
Meetings and Connection Key for Events in 2026, RainFocus Report Finds
RainFocus releases its 2026 Mid-Year State of Events Report, examining shifts in attendee expectations, event trends and strategies for driving business impact.
OAAA Reveals 2026 OBIE Awards Shortlist as the Industry’s Premier Creative Awards Return to New York
OAAA unveils the shortlist for the 84th Annual OBIE Awards, recognizing standout creative and impactful work in out-of-home advertising.
We. Communications Promotes Charlie Baldwin to Head of Intelligence
Charlie Baldwin promoted to Head of Intelligence at We. Communications, overseeing data, human intelligence and AI across its global business.
Azerion’s Hawk DSP appoints Yahoo’s James Fenn as enterprise business director
James Fenn joins Hawk as Enterprise Business Director, bringing nearly two decades of adtech experience as the company expands its UK senior team.