News Desk
The MarTech360 News Desk brings together experienced editors that publish insightful coverage of the global marketing technology landscape.
Articles by News Desk
Sprout Social Announces Winners of the Inaugural 2026 Social Intelligence Awards
Sprout Social announces its 2026 Social Intelligence Awards, recognizing brands using social data to uncover insights, improve customer care.
Emmanuel Dollé, former Google and Meta executive, launches Bubbling, the first conversational intelligence platform, as Co-Founder and President
Bubbling uses AI models and digital audience twins to simulate conversations, helping brands analyze target audiences & move beyond traditional GEO strategies.
Unified Attribution Globally Available to All App Advertisers
Snapchat rolls out Unified Attribution, combining platform and MMP metrics to give app advertisers a unified view of cross-channel performance.
PUCPR and 404 Innovation Studio Launch ‘Never Stop Thinking’ Campaign Supporting Humanitas Code - a Free Protocol Built to Protect Human Thinking in the Age of AI
404 Innovation Studio and PUCPR launch the Humanitas Code, a 12-article protocol designed to preserve human judgment in AI conversations.
Liveops Launches LiveNexus Agent Assist to Help Enterprises Operationalize AI Across Customer Service
Liveops launches LiveNexus Agent Assist, an AI-powered overlay providing real-time guidance, compliance support, knowledge assistance, and workflow automation
JOLT Launches Spark Intelligence in the U.S., Bringing Audience-Led Planning and Measurement to Digital Out-of-Home
JOLT launches Spark Intelligence in the U.S., using audience data and geospatial insights to help advertisers plan, activate, and measure DOOH campaigns.
LTK Brings Creator Marketing Into the Agentic Era With New Expanded Brand Platform Experience
LTK introduces an agentic experience for its Brand Platform, enabling marketers to plan, launch, optimize, and analyze creator campaigns.
Gradial Launches Foundry to Help Define the Future of Marketing
Gradial launches Foundry, an invitation-only CMO community focused on shaping the future of marketing as AI transforms creative workflows and operations.
Integrate and CaliberMind Unite to Close the Loop Between Top-of-Funnel Marketing Activity and Revenue Outcomes
Integrate and CaliberMind join forces to connect GTM intelligence with lead management, enabling real-time campaign orchestration, audience activation.
CreatorOS becomes Nutcake, pairing its established platform with AI-driven data analysis
CreatorOS rebrands as Nutcake, bringing its creator campaign platform and AI-powered assistant under one name to automate workflows and analyze performance.
MarTech360’S Weekly News Roundup With Nexxen, Korn Ferry, Iterable, Dotdigital, VML, WPP Media, Alchemer And More!
MarTech360’S Weekly News Roundup With Nexxen, Korn Ferry, Iterable, Dotdigital, VML, WPP Media, Alchemer And More!
Metricool Releases 2026 State of AI in Social Media Study, Revealing AI’s Expanding Role in Marketing Strategies
Metricool’s 2026 AI study finds 95% of social media professionals use AI, with 75% using it daily, highlighting AI’s growing role in social marketing.