Author
Nikhil Sonawane 46 posts 0 comments
Nikhil is a Tech Journalist at Martech360. He has 4+ years of technical expertise in drafting content strategies for various domains. His Commitment to ongoing learning and improvement helps him to deliver thought-provoking insights and analysis on complex technologies and tools that are revolutionizing modern enterprises. He brings his eye for editorial detail and keen sense of language skills to every article he writes. If he is not working, he will be found on treks, walking in forests, or swimming in the ocean.
36% of consumers in America purchase retail items online. They often purchase after researching products digitally. This trend…
The Power of Composable MarTech: How to Build a Tech Stack That Adapts and Evolves
In today's fast-paced world, the marketing technology (MarTech) stack is vital for businesses. It helps them stay competitive.…
A Marketer’s Playbook to Mobile Ad Networks
In today's digital landscape, mobile ads have become a crucial part of the marketing. The majority of people spend a significant…
17 Ways to Transform Customer Experience with Generative AI
Generative AI has recently gained attention in tech, but its potential goes beyond chatbots. Many researches showcase that getting…
Challenges in Martech Data Integration and How Can CDPs Help
In the era of digital transformation, data has emerged as one of the most valuable assets that a business can possess. Data has…
Decoding Data Monetization: Definition, Strategies, & Framework
Data has become the new oil that is propelling revenue for almost all organizations today. There is a tremendous amount of data…
Decoding Marketing Attribution Model: Types and Factors to Choose the Right Model
Allocating or attributing credit for a sale is a key marketing function. However, it becomes more complex because of longer…
CMO’s Playbook To Generative Engine Optimization
Artificial intelligence and its applications are revolutionizing everything around us, including the ways we search for…
Decoding Relationship Intelligence: Definition and Its Importance in B2B Space
If you talk to any experienced business leader, they'll tell you the heart of a successful business lies in the relationships you…
Future-Proofing MarTech: Aligning People, Processes and Technology
The rapid surge in the number of marketing technologies and their applications can potentially blind the marketer's perspective on…