Decoding Marketing Attribution Model: Types and Factors to Choose the Right Model
Allocating or attributing credit for a sale is a key marketing function. However, it becomes more complex because of longer…
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CMO’s Playbook To Generative Engine Optimization
Artificial intelligence and its applications are revolutionizing everything around us, including the ways we search for…
Decoding Relationship Intelligence: Definition and Its Importance in B2B Space
If you talk to any experienced business leader, they'll tell you the heart of a successful business lies in the relationships you…
Future-Proofing MarTech: Aligning People, Processes and Technology
The rapid surge in the number of marketing technologies and their applications can potentially blind the marketer's perspective on…
Top 5 B2B Sales Strategies and Their Frameworks
In August 2024, 431,928 new business applications were registered in the United States, projecting a 2.5% increase compared to the…
C-suite’s Playbook to Digital Business Experience
Businesses globally are rapidly embracing a digital-first approach to enhance the experience of their customers, employees, and…
How Programmatic Advertising Works: A Step-by-Step Process
As the world rapidly moves toward integrating automation in its processes to eliminate manual processes, even marketers have…
CMO’s Playbook to Brand Affinity
There is fierce competition in all the markets because of easy accessibility to the same products and services offered by…
Strategies to Develop and Evaluate Media Measurement Framework
In an era where the volume of information has become overwhelming for people to consume, it can be challenging for businesses to…
Unveiling The Future of Lead Generation
The ways businesses gather leads for their sales funnel are constantly evolving at a rapid pace. Getting a competitive edge in the…