Peter 107 posts 0 comments

A misfiring affiliate campaign can be more hassle than its worth. It can damage ROI, waste resources and even endanger brand…

Always ask the question if you don’t understand something. Five times out of ten, the person who just gave you that description…

Listen to your customers and to everyone on the team: product, design and engineers. These are often where some of the best…

Talk to the right people in the industry, understand what they need and what they are looking for Piero, can you…

Velocity without clarity can take you in the wrong direction. I tell leaders to start with measurable, high-ROI use cases, prove…

The more exposure you have to different parts of that ecosystem whether it’s data, design, engineering, or customer-facing work…

Start by understanding your conversations, especially in voice. That’s where complexity lives, but also where the clearest…

"First thing we did? We stopped pretending like SEO and social were working together. They weren’t. And if we wanted to show up…