Articles by Peter
MarTech360 Podcast with Ricky Abbott, President at Transmission
Ricky Abbott shares how B2B marketers can move beyond automation to build strategic, revenue-focused marketing teams.
Retailers have two years to ensure they’re the ones in charge of retail media’s inevitable AI shift, report finds
Retailers face a narrowing window to shape AI-driven commerce media before losing control of the value chain.
The Platform-Switching Tax: The Hidden Cost Every Multi-platform Seller Pays
Discover the hidden cost of platform switching for online sellers and learn how to streamline operations for faster growth.
MarTech360 Podcast with Michael Maximoff, Chief Growth Officer and Co-Founder at Belkins
Michael Maximoff shares strategies for turning fragmented B2B outreach into a unified, scalable engine for sustainable revenue growth.
MarTech360 Podcast with Patrick Corcoran, VP and Global Head of Marketing and External Relations at Hitachi
Patrick Corcoran shares insights on breaking silos, strengthening customer relationships, and driving unified sales and marketing growth.
Web Push advertising in 2026: Outlook and forecast
Web Push advertising is evolving as privacy rules, platform policies, and user expectations reshape digital engagement strategies.
MarTech360 Podcast with Luke Roberts, Global Director at Bynder
Luke Roberts joins MarTech360 to discuss building scalable, high-speed content operations beyond traditional asset management.
MarTech360 Podcast with Kim Tremblay, Director, Global Partner Programs for Channels and Alliances at Demandbase
Kim Tremblay joins MarTech 360 to discuss transforming partner programs into strategic revenue drivers for modern businesses.
MarTech360 Podcast with Scott Brinker, advisor and analyst at ChiefMartec.com
Scott Brinker joins MarTech 360 to explain why a systems-first approach is essential for achieving scalable AI-driven growth.
MarTech360 Podcast with Don Batsford, Jr., Head of Industry at Google and a veteran of digital expert teams
Don Batsford Jr. joins MarTech 360 to discuss building unified, customer-focused marketing journeys beyond channel silos.
AI-Powered Intent Signals: The New Currency of Digital Marketing
Traditional digital marketing metrics are losing reliability as privacy laws, fragmented journeys, and changing consumer behaviors reshape analytics.
MarTech360 Podcast with Manila Rauniyar, Senior Director of Product Marketing at Birdeye
Manila Rauniyar of Birdeye shares how leaders can use AI to transform teams into high-value digital workforces, not replace them.