Articles by Peter
MarTech360 Podcast with Ashwin Singh, Media Strategist at Jellyfish
Ashwin Singh of Jellyfish urges marketers to move beyond performance focus and build brand equity by creating future demand.
MarTech360 Podcast with Matt Prater, EVP of Innovation at OuterBox
Matt Prater of OuterBox urges leaders to shift from short-term tools to long-term growth systems for repeatable success.
MarTech360 Interview with Dave Valliere, CEO & Founder at Form & Function Consulting
Dave Valliere explains why operational visibility, not speed, drives scalable growth, helping leaders shift from intuition to data-driven decisions.
MarTech360 Podcast with Andrea Saez Head of Product Marketing at TURTL
Andrea Saez explains why speed alone doesn’t drive growth, highlighting customer-centric momentum as the key to product success.
MarTech360 Podcast with Joel Harrison, Founder, Director, Ambassador at B2B Marketing
Joel Harrison shares why B2B demand strategies fail, urging a shift from volume to trust, real buyer signals, & community-driven insights in AI market.
MarTech360 Podcast with Steven Lewis, Managing Director of Strategy Consulting at MarketBridge
Steven Lewis of MarketBridge shares insights on building aligned, scalable GTM strategies in complex B2B environments.
MarTech360 Interview With Rana Dib, Senior Customer Success Manager at impact.com, and Steven Bero, Affiliate Marketing Manager at Rosetta Stone
Rosetta Stone’s revamped affiliate program- powered by impact.com-boosted accuracy, partner trust driving 87% year-over-year revenue growth.
MarTech360 Interview with David Nelson, Co-Founder and CEO at Limelight
Limelight CEO David Nelson on democratizing adtech, adaptive automation, ARC platform & real-time programmatic advertising insights.
MarTech360 Interview with Mike Herrick, CTO at Airship
Mike Herrick, Airship CTO, shares insights on AI, no-code innovation, and mobile-first customer experience transformation.
MarTech360 Interview with Piero Pavone, Founder and CEO at Preciso
Piero Pavone’s Preciso Boosts ROAS with AI-Driven Smart-Bid RTB, Native Ads, First-Party Data, and Contextual Targeting For SMEs Worldwide.
MarTech360 Interview with Rishi Rana, Chief Executive Officer at Cyara
Cyara leads AI-driven CX assurance, testing & optimizing customer journeys with agentic AI for compliance, trust, and enterprise success.
MarTech360 Interview with Dhimant Bhundia, Head of Product at IQM
IQM leverages AI and vertical expertise in ad-tech to deliver compliant, effective, and innovative media buying solutions for advertisers.