MarTech360 Interview With Thomas Park, Senior Vice President of Product Strategy At Adform Peter May 9, 2024 "While I do not believe that yesterday can tell you everything, it is certainly true that having a good historical understanding…
MarTech360 Interview With Hikari Senju, Founder & CEO At Omneky Peter May 3, 2024 "A good AI generated ad should not look like it was generated by AI, but should enable brands to…
MarTech360 Interview With Stas Tushinskiy, CEO And Co-founder At Instreamatic Peter Apr 29, 2024 "Personalization should be relevant and respectful, not intrusive. Use AI to target listener interests and context, not personal…
MarTech360 Interview With Randy Littleson, Chief Marketing Officer At Salesloft Peter Mar 26, 2024 "Seeing the best in people can be difficult, especially when the essential human connection isn’t there in this highly remote…
MarTech360 Interview With Sean Austin, Chief Executive Officer At Markets EQ Peter Mar 15, 2024 Authenticity is more meaningful than ever. I have tried and failed, with so many initiatives that seem to check the box. I now…
MarTech360 Interview With Kate Johnson, Chief Executive Officer At Act-On Software Peter Mar 7, 2024 "With growth in mind, the most important thing you can do is listen to your customers. They will give you…
MarTech360 Interview With Rob Sanchez Chief Executive Officer, At Anteriad Peter Mar 6, 2024 "Obviously it’s important to layer innovation on top of a stable foundation, but it’s important to…
MarTech360 Interview With Heidi Lasker, Chief Customer Officer At Bynder Peter Mar 4, 2024 "It’s important to build a culture where there's empathy, strong communication and collaboration.…
Customer Service is More Important Than Ever in 2024 Peter Feb 28, 2024 No matter how good your product or service is, you need to offer exceptional customer service to retain customers. More companies…
MarTech360 Interview With Nick Markman, Director of Product Management At Evocalize Peter Jan 23, 2024 "Prioritize and execute. It’s such a simple concept that it seems overly obvious, but our world is filled with distractions,…