Peter 111 posts 0 comments

"Just do it. Don’t overthink every aspect of the business you want to launch or a change you want to make. Start acting,…

Start with the people. Hire good people with energy and drive. Don’t feel you have to be an expert on every marketing topic, you…

 "I have worked for some incredible brands that are truly customer-obsessed, aligning the entire organization towards a common…

"Who are your customers, how do you reach them, and what do they need to hear? That will drive your marketing message and where…

"While I do not believe that yesterday can tell you everything, it is certainly true that having a good historical understanding…

"A good AI generated ad should not look like it was generated by AI, but should enable brands to…

"Personalization should be relevant and respectful, not intrusive. Use AI to target listener interests and context, not personal…

"Seeing the best in people can be difficult, especially when the essential human connection isn’t there in this highly remote…

Authenticity is more meaningful than ever. I have tried and failed, with so many initiatives that seem to check the box. I now…

"With growth in mind, the most important thing you can do is listen to your customers. They will give you…