Alexandra Webber Promoted to Global Head of Marketing at OLIVER

Alexandra Webber has been promoted to Global Head of Marketing at OLIVER | The Brandtech Group, taking on an expanded leadership role as the company continues to operate at the intersection of marketing, creativity, and technology.

Webber’s promotion marks the next stage in her career with OLIVER, where she has developed experience across marketing and brand-focused initiatives. In her new global role, she will oversee marketing activities and contribute to how the organization communicates its capabilities and work across international markets.

The move comes as marketing organizations continue to adapt to rapid changes in technology and consumer behavior. Artificial intelligence, automation, data, and increasingly personalized content are reshaping how brands develop campaigns and engage audiences.

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For marketing leaders, this shift is also changing the scope of their responsibilities. Global marketing roles increasingly require coordination across regions while maintaining consistency in brand positioning, messaging, and customer engagement. They also involve navigating the growing influence of AI and technology on creative production and marketing operations.

Webber’s expanded remit at OLIVER comes against this evolving backdrop. The company operates within The Brandtech Group, a broader marketing technology ecosystem where creativity and technology increasingly overlap.

Her promotion also reflects the continued development of marketing leadership roles within agency and brand services organizations. As clients look for more connected approaches to creativity, media, data, and technology, marketing teams are being asked to communicate increasingly complex propositions to a global business audience.

The appointment highlights the importance of experienced marketing leadership as organizations adapt to an industry where AI and technology are becoming increasingly integrated into creative and marketing workflows.

Webber’s move into the Global Head of Marketing position represents another example of internal career progression within the marketing industry. Her expanded responsibilities will place her at the center of OLIVER’s global marketing efforts as the company and the wider industry navigate the next phase of AI-driven marketing transformation.