David Sneddon Promoted to VP, Future of Work and Workforce Transformation at Google

David Sneddon has been promoted to Vice President, Future of Work and Workforce Transformation at Google, taking on a leadership role focused on how organizations and employees adapt to changing workplace models and technologies.

The promotion comes as artificial intelligence and automation continue to reshape the workplace. Businesses are evaluating how emerging technologies can change workflows, employee experiences, skills requirements, and the structure of work itself.

In his new role, Sneddon will focus on future-of-work and workforce transformation initiatives at Google, an area that has become increasingly relevant as organizations move from experimenting with AI toward incorporating it into everyday operations.

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Generative AI and AI-powered tools are already influencing areas such as knowledge work, customer service, software development, marketing, research, and business operations. As adoption expands, organizations are also considering how employees should be trained and how roles may evolve alongside these technologies.

Workforce transformation extends beyond technology implementation. Businesses need to consider organizational design, skills development, leadership, employee adoption, and change management. The challenge is increasingly about determining how people and technology can work together effectively.

For marketing and technology organizations, these changes are particularly relevant. AI is being introduced across content creation, analytics, customer engagement, campaign management, and other marketing workflows. This is creating new opportunities for productivity while also changing the skills expected from marketing teams.

Sneddon’s promotion reflects the growing strategic importance of workforce transformation as businesses navigate these changes. Leaders in this area increasingly operate across technology, people, operations, and organizational strategy.

The appointment also highlights how the future of work has moved beyond discussions about remote and hybrid working. The conversation now increasingly includes AI adoption, automation, reskilling, employee productivity, and the redesign of business processes.

For the wider MarTech ecosystem, these developments matter because the adoption of marketing technology ultimately depends on people and organizations being able to use it effectively.

Sneddon’s expanded role at Google adds to the growing leadership focus on workforce transformation at a time when AI is influencing how businesses operate, how employees work, and what skills organizations need for the future.