Freddie Constable Named Chief Growth Officer, UK at Omnicom Media

Freddie Constable has taken on the role of Chief Growth Officer, UK at Omnicom Media, moving into a senior leadership position focused on growth and business development within the UK media organization.

The appointment comes as media agencies face a changing growth environment shaped by evolving client expectations, digital media, data, artificial intelligence, and an increasingly fragmented advertising ecosystem.

Growth leadership in media has expanded beyond traditional business development. Agencies are increasingly focused on understanding client needs, identifying new opportunities, strengthening relationships, and connecting capabilities across media, technology, data, and creative services.

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In his new role, Constable will focus on growth within Omnicom Media UK, operating at a time when advertisers are reassessing their media strategies across digital, social, programmatic, connected TV, commerce media, and traditional channels.

The growing use of artificial intelligence is also influencing agency growth strategies. AI is being applied across audience analysis, media planning, campaign optimization, forecasting, and reporting. As these technologies become more embedded in agency operations, clients are increasingly evaluating not only media capabilities but also how effectively agencies can integrate technology into their marketing strategies.

Measurement is another important part of the changing growth landscape. Advertisers are placing greater emphasis on demonstrating the contribution of media investment to business outcomes, making data and analytics increasingly important in client conversations.

For agency growth leaders, this creates a broader remit that connects commercial strategy with client needs and emerging market opportunities. It also requires close collaboration with media planning, data, technology, and client service teams.

Constable’s move into the Chief Growth Officer role reflects this evolution. Growth functions are increasingly connected to an agency’s broader capabilities rather than operating independently from delivery and strategy teams.

For the wider MarTech and AdTech ecosystem, the appointment highlights how technology and data are becoming increasingly important to agency growth. AI, automation, analytics, and changing media consumption are influencing both how agencies deliver services and how they engage with prospective and existing clients.

Constable’s appointment represents another leadership development within the UK media sector as agencies continue adapting to changing advertiser priorities and a more technology-driven marketing environment.