Nora Leary Joins Power Digital Marketing as VP of B2B

Nora Leary has joined Power Digital Marketing as Vice President, B2B Division, taking on a leadership role focused on the agency’s B2B marketing operations and client work.

Leary announced the move on LinkedIn, describing it as the start of a new chapter in her career.

She joins Power Digital after several years at Ironpaper, where she progressed through growth and sales leadership roles. She joined the company in 2021 as Growth Director and was later promoted to Vice President of Sales, where she worked across sales strategy, growth initiatives and collaboration between sales and marketing.

Leary's background also includes experience across B2B enterprise marketing and sales strategy. Her profile highlights work focused on building revenue-oriented strategies, while her earlier experience includes marketing and business development roles in the technology sector.

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Her appointment comes as B2B marketing continues to move beyond traditional lead-generation models. Longer buying cycles, larger decision-making groups and increased pressure to connect marketing activity with revenue have placed greater emphasis on coordination between marketing, sales and growth teams.

The role also comes as agencies are adapting their B2B offerings to address changes in how enterprise buyers research vendors and make purchasing decisions. Data, account-based marketing, content, digital experiences and sales alignment are increasingly connected within B2B go-to-market strategies.

For Leary, the move to Power Digital represents a return to a broader B2B marketing leadership remit after holding senior growth and sales responsibilities at Ironpaper. Her experience across both sides of the marketing-and-sales relationship gives her exposure to the operational challenges that B2B organizations face when attempting to connect demand generation with revenue outcomes.

The appointment adds another senior marketing leader to Power Digital’s B2B division and marks the latest step in Leary’s career across growth, sales and B2B marketing.