MarTech360’S Weekly News Roundup Featuring Cognizant, Firework, Brightcove, GTM Partners, And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Act! Joins the Small Business Digital Alliance as a Local Ally

Act!, a leading customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses (SMBs), announced it has joined the Small Business Digital Alliance (SBDA), the public-private co-sponsorship between the U.S. Small Business Administration (SBA) and Business Forward, Inc, as a local ally.

GTM Partners Report Touts ROI of Sendoso’s Direct Marketing Solution

Sendoso, the global industry leader in direct marketing automation, released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects.

Mobiquity Adds Industry Veteran, Brett Perloff, to Head-Up Revenue in Anticipation of New Product…

Mobiquity Technologies, Inc., a leading provider of next-generation data intelligence and advertising technologies, announces that Brett Perloff has joined Mobiquity Technologies as the Senior Vice President of Revenue & Strategy, a position he previously held in 2019.

• In Social Media Technology news this week…

Appy Pie Design Announces its New AI Text to Image Generator

Appy Pie Design, the no-code online graphic design software that allows anybody to create stunning graphics, has announced the launch of its groundbreaking new feature – AI Text to Image Generator.

Brightcove Expands Ecommerce Capabilities with New Platform Integrations

Brightcove , the world’s most trusted streaming technology company, introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud in its video cloud platform. The integrations are designed to enable businesses to reach, engage, and activate audiences with immersive, interactive, and live and on-demand video content.

Fast-Growing JDA Worldwide Taps Chance Benbow as New CEO

JDA Worldwide (“JDA”), a full-service marketing agency specializing in brand, creative, digital, paid media and public relations, named Chance Benbow its new CEO. JDA is one of the top independent agencies in the U.S., with offices in Indianapolis, Washington D.C. and Nashville. JDA is a portfolio company of Prolific — The Growth Firm — which empowers purpose-driven leaders to maximize their revenue, impact, and relevancy.

• In Mobile Tech news this week…

Firework and The Fresh Market Win Best Live Video Strategy at 2023 Digiday Video and TV Awards

Firework, the video commerce leader, announced that the company, in partnership with The Fresh Market, has been recognized with the Best Live Video Strategy Award at this year’s Digiday Video and TV Awards. The partners were awarded for their 2022 Thanksgiving Video Commerce Campaign — the duo’s most successful livestream and shoppable video campaign to-date.

Cordial Awarded Best Places to Work: ‘Best Culture I Have Seen in 15 Years’

The Business Intelligence Group has named Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, a Best Places to Work. The organization identifies companies actively working to improve their own performance through efforts to challenge employees in environments that make work fun and engaging.

• In Marketing Analytics news this week…

Cognizant Engaged by Volkswagen Group Ireland to Transform its Digital Customer Experience

Cognizant announced that it has been selected by Volkswagen Group Ireland (VWG Ireland), the multinational automotive manufacturer headquartered in Wolfsburg, Germany, to transform VWG Ireland’s digital customer service landscape.

Fetch Appoints Seasoned Adtech Executive Meredith Guerriero as Chief Operating Officer to Steer…

Fetch, America’s No. 1 rewards app and leading consumer-engagement platform, announced the addition of Meredith Guerriero to its executive team as Chief Operating Officer.

Article of the Week

Is SEO Dead in 2023? A Rhetorical Question or Reality?

“Is SEO dead?” This is easily one of the most asked questions that take the rounds on the internet. If you are a marketer or a business owner, chances are you have asked this very question to multiple people and might have Googled the same too.