MarTech360’s Weekly News Roundup Featuring Harvest Group, Emplifi, Merkle, Sangoma, EnTribe
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Harvest Group Acquires Target Brokerage, Three Sixty Sales
This strategic acquisition combines Harvest Group’s differentiated service model and capabilities in digital commerce, analytics, and digital advertising with Three Sixty’s depth of experience and relationships serving Target for the past 16 years.
The Ad Council, announced the re-launch of its premier talent engagement division, Creators for Good.
In Social Technology news this week…
International Brands Select Emplifi To Grow TikTok Audiences
Emplifi, announced that Kapten & Son, and Paris Saint-Germain (PSG), are using Emplifi’s Social Marketing Cloud to expand their brand reach to an ever growing community of creative and energized followers on TikTok.
Khoros And EveryoneSocial Partner To Strengthen Digital Marketing Strategies Across Social Channels
Khoros, an award-winning leader in digital-first customer engagement software and services, announced it has partnered with EveryoneSocial, the leading employee advocacy platform.
In Marketing Analytics news this week…
Merkle Named A Leader Among Customer Data Strategy And Activation Providers
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™.
Sangoma Ranks Number One In Unified Communications Satisfaction Report
Sangoma Technologies Corporation, announced that they have been ranked number one in Customer Satisfaction by the Eastern Management Group for the 3rd straight year.
In Marketing Content news this week…
New Survey From EnTribe Emphasizes Value Of User-Generated Content In Marketing Initiatives
EnTribe, announced the results of a proprietary survey designed to highlight how the implementation of user-generated content (UGC) within brand marketing initiatives can positively impact consumer engagement and purchasing decisions.
Wildmoka Supports Mediacorp In Singapore With Cloud-Based Content Creation Platform
Wildmoka has equipped Mediacorp with a new, cloud-based tool for real-time clipping and distribution to support digital broadcast operations.
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