Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
In Marketing Automation news this week…
StarStake is ready to connect creators and their fans with a new Web3 marketing model. Now creators and fans can be fairly compensated for their value. In the traditional model of social media, traditional publishers, and record labels, creators are rarely fairly compensated for their work. Social media companies take much of the advertising revenue and only pay the creator what the company wants to pay.
Extendly, a leader in providing white label support services, and GHL Experts, a leader in providing Highlevel add-on software solutions, have entered into an agreement under which Extendly will acquire GHL Experts.
This acquisition will bring together two of the leading innovative companies in the Go Highlevel software ecosystem and will enable Extendly to provide even more value to its clients through the use of GHL Experts innovative software solutions.
In Social Media Technology news this week…
Wisconsin and North Carolina have joined at least 22 other states in banning the popular social media app TikTok on state-owned devices, including Mississippi, Indiana, Louisiana and South Dakota.
Congress also recently banned TikTok from most U.S. government-issued devices over bipartisan concerns about security.
CG Life, an integrated digital marketing and public relations agency supporting life science and healthcare companies, and MC Services AG, a major European public relations and investor relations firm with a similar life sciences focus, announced today a strategic partnership between the agencies. The two companies have created an integrated service platform for biotech and pharmaceutical companies to extend their reach and access more easily to capital, talent, and business audiences on both sides of the Atlantic. Both firms will remain fully and legally independent.
In Mobile Tech news this week…
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media partner, announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s market-leading TV data and measurement capabilities.
ParkMobile, the leading provider of smart parking and mobility solutions in the U.S., has expanded its services to the City of Manhattan, Kansas. Through the ParkMobile app, users will be able to pay for on-demand parking at over 450 off-street parking spaces in the brand-new Aggieville Parking Garage. ParkMobile is currently available at local university, Kansas State University, so students, faculty, and residents may already be familiar with the app.
In Marketing Analytics news this week…
MessageGears, the leading customer engagement platform for big consumer brands, announced that it has acquired Swrve, the world’s premier mobile app marketing platform that helps enterprise brands deliver stunning mobile experiences for their customers.
MessageGears’ platform enables enterprise marketers to leverage zero- and first-party data to engage with their customers in highly personalized ways across email, SMS, and mobile apps. In pioneering the only enterprise solution that directly accesses brands’ data repositories, instead of relying on cloud data syncs, MessageGears eliminates the latency, inflexibility, and other limitations that other marketing clouds and customer engagement platforms introduce. MessageGears services leading brands like Expedia, Indeed, OpenTable, Party City, Rakuten, and T-Mobile.
Jaymie Scotto & Associates (JSA), the preeminent provider of public relations (PR), digital marketing and event planning services for data center, telecom and network infrastructure companies, announces the launch of The Greener Data Directory at PTC ’23, one of the top annual conferences for global communications. The Greener Data Directory is an online rolodex of sustainability-minded companies, including technologists and innovators who serve the digital infrastructure industry, that aims to connect organizations that are dedicated to getting to net carbon zero quickly throughout global operations.
In Martech Content news this week…
Salem Media Group, Inc. announced “The Chris Stigall Podcast” has officially joined the Salem Podcast Network, effective, January 16, 2023. The podcast will continue to release one episode each weekday.
Cognigy, a market leader in Conversational AI, announced that its platform, Cognigy.AI, will be enhanced with Generative AI, or Large Language Models (LLMs) like OpenAI’s GPT-3, to augment Conversational AI deployments. The adoption of Generative AI will help to further transform enterprise customer service and contact centers by creating advanced conversational experiences and driving efficiency.
MarTech Expert Quote of the Week
Article of the Week
Back in 2017, media buyers were looking for new strategies to improve the level of transparency accessible in their ad spending methods, which led to a rise in the popularity of Self-Serve programmatic advertising. It’s often said that history repeats itself and in the case of programmatic advertising self-service ad platforms are back to take over the online advertising world.
The digital advertising business is dominated by self-service ads. A Self-Serve advertising platform such as Google has connected 7 million advertisers so far and is still expanding.