MarTech360’S Weekly News Roundup Featuring Lawmatics, Fanbase, New white paper, Former FICO And More!

NewsMarketing AutomationMarTech Analytics
By Krutika Parmaj
News

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Lawmatics Announces New Integration Partnership with MyCase

Lawmatics, the leading all-in-one legal CRM, client intake, and marketing automation platform for attorneys, announced a new integration with case management software MyCase. This robust new partnership allows attorneys to easily manage every aspect of the client relationship between the two platforms.

Lawmatics modernizes the law firm workflow across the entire client lifecycle, from lead generation to client retention in one comprehensive, automation-driven platform. The integration with MyCase establishes Lawmatics as the only comprehensive legal CRM to integrate with all of the leading legal practice management solutions.

MGID Launches Interactive Rich Media Ads, Helping Advertisers Increase Ad Attention and Engagement

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention.

MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Enriched with all the benefits of MGID’s existing ad formats, including high-quality native placement, intelligent contextual targeting and brand safety, this new format will further facilitate publishers, advertisers and consumers to engage with creative in a more meaningful and positive way.

Demandbase Delivers Fully-Integrated Account-Based Marketing (ABM) for HubSpot CRM and Microsoft…

Demandbase, the Smarter GTM™ company for B2B brands, announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy.

Fanbase Social Media Inc. Announces Fanbase Camps

Starting, Fanbase Social Media Inc is launching Fanbase Camps. Fanbase Camps is the extension of the Fanbase audio experience. Each camp is dedicated to an individual topic and can host multiple audio chat rooms pertaining to that topic – a one shop stop for your favorite conversations. You can either join a pre-existing camp or create your own, the choice is yours.

Camps are designed for users to build community around their favorite conversation and topics with like-minded people. Build audio camps around sports, music, fashion, relationships, whatever you like.

Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite is excited to announce the launch of its seventh annual Social Trends Report, providing a deep dive into the industry behaviors guiding brands’ marketing and social strategies this year.

ViewLift Rolls out Live 3.0 for Seamless Streaming

ViewLift, a global leader in end-to-end streaming and OTT solutions, announced the rollout of LIVE 3.0. The new version from ViewLift allows streaming of events anywhere in the world and on any device – Web, iOS, Android, Connected TV devices, or Smart TVs. With the inbuilt Player SDK, Live 3.0 can stream events enabling sports and media companies to deliver high-quality live video.

New white paper examines the innovative solutions ushering the video entertainment industry towards…

As the carbon footprint of the video entertainment industry has ballooned to exceed even that of the airline industry, an important question has been what will it take to make sustainability a key element of video content creation? A new whitepaper released today by InterDigital, Inc. (NASDAQ: IDCC) and written by Futuresource Consulting explores the reasons why the video entertainment industry must lead on positive climate action, set higher standards when it comes to energy efficiency, and integrate solutions that mitigate energy consumption across the end-to-end video chain.

GSTV and First Media’s So Yummy Release New Shoppable Video Content

GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, and social media food-based brand So Yummy, part of First Media, announce the release of a new integration for shoppable video content. This latest effort from the partnership brings actionable, shoppable content in the form of mouthwatering recipes and food hacks to millions of on-the-go consumers.

Former FICO, Medallia Customer Success Executive Joins Pyramid Analytics

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, announced that it has appointed a Vice President of Global Customer Success. This newly created role provides unified, company-wide management of this critical function under one executive: Hayley Munro.

Munro held leadership roles at FICO, an analytics software company, where she was Managing Director and Vice President of Global Customer Success. At Medallia, a provider of a SaaS platform for customer, employee, citizen, and patient experience management, she was Senior Vice President for EMEA.

BDEX Releases Identity Matching Tool for Small and Mid-Sized Advertisers

BDEX, the first and largest consumer data exchange platform (DXP) in the U.S., announced an expansion of its simple identity resolution solution Omni IQ, allowing small and mid-sized marketers to conduct identity matching with customizable plans starting at $250.00/mo.

Following the rollout of BDEX’s Omni IQ solution that helps companies improve targeting and reach new customers with their first-party data, BDEX recognized a need from small and mid-sized advertisers to conduct identity matching at a more affordable rate. With this in mind, BDEX has rolled out new pricing options for Omni IQ, allowing marketers to remove bad and malicious data from their consumer audience data, enrich their first party data and produce valuable insights regardless of their size and budget.

Krutika Parmaj 178 posts 0 comments

Krutika is a digital marketing and content specialist with a passion for writing and understanding the latest trends in Marketing Technology. She is an expert in creating marketing content that is not just informative but also compelling. She is a Tech and MarTech storyteller with a keen eye for smart business practices. Additionally, she is responsible for writing, creating, and executing content marketing campaigns to find new customers and keep the ones that we have already engaged.

Krutika loves the mountains but when on the ground she loves to unwind with a great cup of tea and have a pumped up playtime session with her pet dog.

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