Enghouse Networks and INVIDI Technologies Expand Addressable TV Advertising Across IP Video Ecosystems

Enghouse Networks and INVIDI Technologies have entered into a strategic integration in order to accelerate the growth of intelligent data-driven advertising in the world of IP video. In order to generate new revenue streams for operators, broadcasters, and publishers, this partnership allows them to leverage the capabilities of targeted advertising in various media forms.

The growing shift in the television industry towards IP and viewer-centric models is putting tremendous pressure on enterprises to integrate the necessary technologies without making processes complex. As part of this partnership, the combination of both Enghouse Networks’ platform for dynamic ad insertion (DAI) with the monetization engine of INVIDI Technologies will create a powerful solution for scalable and targeted IP video advertising.

This partnership creates an advanced platform for media houses to implement more successful advertising campaigns without disrupting the existing processes. This comes from building up on their experience in the field starting from SeaChange and later moving into the Enghouse Networks’ world.

Through this integration, Enghouse Networks delivers several key capabilities:

• Support for targeted advertising campaigns across both direct and programmatic channels
• Real-time ad decisioning and inventory optimization tailored for IP video environments
• Scalable monetization across linear streams, live broadcasts, and video-on-demand (VOD) services

Together, these features provide a practical and future-ready pathway for operators looking to scale addressable advertising without disrupting current operations.

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Mick McCluskey, VP of Product Management at Enghouse Networks, commented: “TV advertising is moving quickly toward IP and more targeted models, but success depends on more than just technology. Operators need solutions that are simple to deploy and that actually drive revenue. By combining Enghouse’s proven ad insertion platform with INVIDI’s Ad monetization capabilities, we enable both, making it easier to introduce targeted advertising while unlocking real monetization.”

The centerpiece of INVIDI’s offering is INVIDI Pulse™, the cutting-edge decisioning platform for ad-sales. INVIDI Pulse™ has been developed to integrate smoothly with digital devices and advertising ecosystems at large, thus helping broadcasters and publishers orchestrate direct and programmatic campaigns for linear TV and VOD platforms. The INVIDI Pulse™ solution ensures effective channel-level campaign coordination, advanced inventory optimization via advanced targeting, maximized CPMs, and reporting.

“We are excited to partner with Enghouse Networks to extend advanced addressable advertising deeper into IP video ecosystems,” said Bruce Anderson, CEO of INVIDI Technologies. “As traditional television continues to evolve, advanced segmentation and addressability will play a critical role in how advertising investments are allocated. This integration opens new markets and revenue opportunities for broadcasters and operators navigating that transition.”

By forming this alliance, Enghouse Networks and INVIDI Technologies will be putting themselves in the lead of the trend towards Internet Protocol-based TV advertising, enabling media organizations to create ads that are both highly customized and highly measurable.