PropellerAds Launches NIKO AI Agent to Enable One-Conversation Campaign Creation From Registration to Launch

The development team from PropellerAds came up with NIKO-an AI-powered conversational advertising assistant. With it, advertisers can speed up and streamline onboarding and creating their campaigns by using simple and fast communication methods within this solution. This product development opens up new opportunities and paves the way to fully conversational programmatic advertising in the future.

In view of the fact that the digital advertising environment is gradually transforming towards automation and multi-sourced campaigns, PropellerAds has decided to place AI at the heart of its platform developments. Previously, the company had used AI for optimizing campaigns and generating creatives. Now, with NIKO, it is taking the next step forward in terms of automation.

In that regard, NIKO has been made to do away with all the conventional obstacles that have been associated with the onboarding process, giving the advertiser the chance to go from registration to an active campaign without leaving the interface even once. As the name suggests, the assistant works solely within the PropellerAds platform, thereby eliminating any need for integrations, setup, or third-party tools.

Some of the main functions of the AI assistant include campaign setup such as GEO targeting, revenue models, and bidding guidelines, among others. In addition to offering these services, the assistant helps users by converting currencies in real-time, detecting languages, and suggesting defaults to help prevent any potential mistakes during the setup process while still allowing users to retain control over key parameters.

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“We built NIKO AI because the biggest barrier to performance advertising isn’t budget or strategy – it’s friction,” said Juliia Larionova, PropellerAds Head of Marketing. “From registration to a running campaign in one conversation, in your language, in your currency – that’s the standard we set for ourselves, and we’ve delivered it.”

The release of NIKO aims at ensuring that different types of advertisers in the space of performance marketing can enjoy its advantages. Affiliates and media buyers are capable of reducing the time spent on testing campaigns because they no longer need to follow a complicated process but use a single conversational medium instead. Agencies can simplify operations by delegating the responsibility of setting up campaigns to their juniors.

The assisted onboarding approach provided by NIKO for advertisers that have little knowledge about programmatic makes it easier for them to use digital advertisement platforms since it decreases the steep learning curve normally involved in using such platforms.

NIKO also expands access to programmatic advertising for businesses that previously faced operational or technical barriers. Advertisers running campaigns on platforms such as Facebook, Google, or TikTok can now easily explore new acquisition channels without navigating complex dashboards. Mobile app developers and owners can test user acquisition strategies with AI-driven bid recommendations, even without dedicated marketing teams.

Additionally, NIKO’s multilingual capabilities help eliminate language barriers by automatically adapting to user preferences across regions, making the platform more accessible for advertisers in diverse markets including Asia and Latin America.

With the launch of NIKO, PropellerAds is reinforcing its broader vision of making performance advertising more intuitive, scalable, and accessible through AI-driven automation and conversational user experiences