Agentio Expands AI-Powered Creator Advertising to Facebook and Instagram

Through its integration with Meta, Agentio has extended its AI-native creator advertising platform, allowing marketers to automate their creator-led advertising campaigns on Facebook and Instagram. With the new integration, marketers can turn insights into live partnership ads in a matter of days, while managing their creator campaigns on both Meta and YouTube using one platform. Agentio’s AI-native platform automates the major parts of the campaign process, which include discovering creators, planning the campaign, matchmaking, executing the campaign, and optimizing performance. As part of the beta period, Agentio’s partnership ads performed better in terms of return on ad spend, click-through rate, and cost per action than the standard creator partnership ads.

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The platform uses insights from creative performance to pinpoint successful content, track ad fatigue, and provide suggestions on creating collaborations for better-performing campaigns. With its approach combining the elements of authenticity in the creatives and performance marketing, Agentio strives to make it possible for businesses to launch and optimize their creator campaigns on different platforms quickly and achieve business results. Expansion is yet another confirmation of the increasing popularity of automation through artificial intelligence in influencer marketing.

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