LiveRamp and Akkio Partner to Strengthen AI-Powered Marketing Measurement

LiveRamp has made an important announcement of forming a strategic relationship with Akkio, which would help bring AI technology into their existing network for data sharing. This partnership will ensure that marketers can use cross-channel insights more easily, and take action on them promptly. The two companies have collaborated to embed Akkio’s AI chatbot feature into their measurement report tool. With this innovation, agencies and brands can pose questions about their campaigns’ performance without the need to navigate through dashboards or contact analytics experts.

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Aside from the analysis aspect, the collaboration also enables artificial intelligence-based recommendations and audience segmentation, providing another level of agency in the marketing process. For the business-to-business technology industry and martech community, this marks the increasing trend of native AI measurement and decision-making tools that integrate data sharing, analysis, and optimization through conversation. Given the marriage of data reliability provided by LiveRamp and the workflow and artificial intelligence features of Akkio, this collaboration is expected to increase the efficiency and responsibility of modern marketers.

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