Wunderkind and Bloomreach Partner to Turn Anonymous Website Traffic Into Revenue

Integration between Wunderkind and Bloomreach seeks to enable ecommerce companies to transform anonymous visitors into identifiable customers who can generate revenue. The integration leverages the power of Wunderkind’s Autonomous Marketing Platform with Bloomreach’s Loomi AI personalization technology, allowing marketers to identify more visitors and use them in their existing customer experiences without impacting current processes. With the use of first-party data, marketers can personalize messages using the autonomous marketing platform to target consumers through real-time campaigns based on actions such as adding products to carts, viewing products, and visiting different pages.

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Wunderkind and Bloomreach are targeting a significant issue in digital commerce where many web visitors remain unidentified, making it difficult to implement email campaigns, SMS, and personalization efforts. According to early results, there is an increase in triggered email revenue among brands that leverage this new integration. This partnership demonstrates the shift in the martech industry towards leveraging AI for identity resolution and first-party data collection amid the death of third-party cookies.

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