Domietta Luketic Joins Thomson Reuters as Vice President of Marketing Strategy for Latin America

Domietta Luketic has joined Thomson Reuters as Vice President of Marketing Strategy for Latin America, taking on a regional leadership role focused on driving business growth across one of the company’s key markets.

The appointment comes as AI is transforming enterprise marketing across industries. Organizations are increasingly expected to deliver personalized customer experiences, data-driven decision-making and measurable business outcomes while maintaining trust and transparency. For companies serving highly regulated sectors such as legal, tax, finance and risk management, marketing strategies must balance innovation with credibility and compliance.

Regional marketing leadership is also becoming more strategic. Executives are expected to align global brand priorities with local market dynamics, build stronger customer engagement and adapt campaigns to diverse economic and cultural environments. This is particularly relevant across Latin America, where digital transformation continues to accelerate across both public and private sectors.

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Luketic emphasized that leadership extends beyond delivering results, focusing instead on creating environments where people, ideas and innovation can thrive. Her perspective reflects a broader shift in enterprise marketing, where leadership is increasingly measured by the ability to foster collaboration while navigating rapid technological change.

Her appointment underscores the growing importance of regional marketing leaders who can combine AI, technology and customer-centric strategies to drive sustainable business growth across evolving markets.