Yes&, a prominent independent, fully-integrated creative agency, has officially announced the acquisition of Modo Modo, a highly decorated B2B-focused agency celebrated for its complex marketing solutions across heavily regulated and technical sectors, including healthcare, fintech, manufacturing, energy, and technology.
The structural acquisition significantly amplifies Yes&’s core competencies in B2B corporate branding, strategic go-to-market planning, sales enablement infrastructure, and data-driven omnichannel media. Furthermore, the transaction deepens the agency’s physical footprint and operational resources in Atlanta, which continues to pace as one of the country’s fastest-growing business intelligence and contemporary creative hubs.
Strengthening Enterprise Growth Strategies Through Connected M&A
The corporate consolidation marks Yes&’s third strategic acquisition within the B2B enterprise marketing landscape over the past 18 months. The continuous expansion follows the targeted integrations of Beacon Digital Marketing in 2025 and Symmetri Marketing Group in early 2026. This programmatic M&A sequence solidifies the agency’s unified capabilities in designing specialized digital experiences, demand generation funnels, and corporate growth architectures tailored for highly complex enterprise organizations.
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Founded in 2007 by Moira Vetter, a business strategy expert in the industry, Modo Modo has spent almost two decades helping companies with their corporate positioning and client acquisition strategies in the complex and highly regulated business environment. In its operational lifespan, Modo Modo has won more than 365 industry awards for its excellent services and is currently counted amongst the 2025 WPO 50 Fastest Growing Women-Owned Businesses in America and one of the Top 20 largest women-owned businesses in the metro of Atlanta.
“As I look to the future of marketing and advertising, at the intersection of business and technology, I’ve never been more excited to drive change and innovation,” said Moira Vetter, Modo Modo founder and CEO. “We’re joining Yes&, and leading growth in the B2B segment, at a time when global brands need to place smarter, more agile bets with their agency partners. The view and the possibilities from here are endless.”
Capitalizing on the Corporate B2B Commerce Expansion
The strategic timing of the acquisition coincides with a macro-level expansion of modern B2B commerce. Across global industries, corporate procurement and transactional pipelines are rapidly modernizing, attracting substantial capital investment, executive attention, and expanded marketing allocation budgets.
“We are delighted to incorporate Modo Modo into our fully-integrated creative agency platform. Moira will lead our investment in the robust B2B market. Modo Modo will further diversify our portfolio while enhancing our presence in Atlanta,” said Jeb Brown, Yes&’s Chairman.
“For years, Modo Modo has built its reputation helping ambitious B2B brands communicate complex ideas with clarity, intelligence and creativity,” said Zihla Salinas, CEO of Yes&. “Their experience across healthcare, manufacturing, fintech and enterprise marketing adds significant depth to our growing capabilities and strengthens our ability to support clients operating in fast-changing industries.”
Modo Modo’s active client portfolio includes premier regional and national brands, featuring enterprise relationships with Equifax, Northside Hospital, Fiserv, Cox Enterprises, and the Georgia Institute of Technology (Georgia Tech).
Anchoring a Scalable Creative Network Across the Southeast
The addition of Modo Modo furthers a comprehensive, multi-year regional expansion blueprint orchestrated by Yes& across Atlanta and the broader Southeast market. Earlier this year, Yes& finalized the acquisition of Metaleap Creative, an Atlanta-based brand and design studio recognized for developing extensive corporate brand systems and cultural storytelling frameworks for legacy institutions such as National Geographic, Coca-Cola Consolidated, and Procter & Gamble.
This momentum builds upon the agency’s prior regional consolidation of Atlanta-based Hothouse in May 2025, which extended its market presence across the specialized entertainment, premium hospitality, and consumer marketing verticals. Collectively, these sequential investments underscore a definitive corporate focus on scaling a unified, highly adaptable creative and strategic consultancy network optimized to serve healthcare, sports, technology, enterprise business, and consumer sectors nationwide.
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