The News This Week: Martech 360’S Weekly News Roundup Featuring Mindtickle, Jack Mortan, RYNO Strategic Solutions, ULAP, Optimizely
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Mindtickle Unveils Sales Coaching Rooms To Empower Front-Line Managers
Mindtickle, the leader in sales readiness technology, announced the launch of Sales Coaching Rooms, a new product that empowers front-line managers to offer impactful feedback to their teams quickly and effectively within the flow of their day.
Sellsy, a leading French provider of all-in-one CRM and FMS (financial management system) software solutions for SMEs, announces the acquisition of RocketChart, strengthening its existing offering with the addition of a powerful cash management solution.
Jack Morton Launches New Diversity-Driven Marketing Practice: Vivi
Jack Morton, the global brand experience agency, announces the launch of Vivi, a new diversity-driven specialty practice. Helmed by industry veteran Bonnie Smith, Vivi helps brands discover how, when, and where to authentically connect with women, specifically women of color, and celebrate their intersectionality.
Neustar Inc., a TransUnion company, announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web.
In Social Media news this week…
5WPR, one of the largest independently-owned PR firms in the U.S., has relaunched their award-winning digital practice as 5W Digital, an in-house full-service digital agency offering new and existing clients a range of services, including strategy and paid social media support.
RYNO Strategic Solutions Announces New Strategic Partnership With Contractor Dynamics
RYNO Strategic Solutions, the leading digital marketing agency for the home services industry, announces a new partnership with Contractor Dynamics.
In Mobile Technology news this week…
Motive Interactive Recognized As Mobile Advertising Leader In 2022 AppsFlyer Performance Index
Motive Interactive, a leading data-driven performance marketing company, was ranked #2 for growth on the AppsFlyer’s Performance Index 14th edition, ranking the top media sources in mobile advertising.
ULAP Teams Up With Zoom To Deliver Intelligent Collaboration Solutions In The Asia Pacific
ULAP, provider of intelligent business solutions, announced a partnership with Zoom Video Communications, Inc. (Zoom) to provide Zoom Phone and Zoom Cloud solutions in Singapore, Malaysia, Thailand, South Korea, Indonesia, Vietnam, Cambodia, Laos, Brunei, Hong Kong and South Korea.
In Marketing Analytics news this week…
Sinequa announces its first SaaS application, Workplace Search, alongside Industry First Neural Search Capabilities to Push the Boundaries of Workplace Efficiency.
Treasure Data, an award-winning enterprise customer data platform (CDP), announced a strategic partnership with Sinch, a global leader in cloud communications and mobile customer engagement, to provide more personalized and engaged conversations with customers across different channels.
SAS Recognized In Independent Research Firm’s CDP Now Tech Report
SAS is one of just five included vendors identified as a large established player for customer data platforms (CDP) in Forrester’s Now Tech: Customer Data Platforms, Q1 2022 research report.
In Tech Content news this week…
iQIYI, an innovative market-leading online entertainment service in China, announced on Mar. 22 that iQIYI’s original Chinese content (C-content) will be introduced to Spanish-speaking regions for the first time. Taking this opportunity, iQIYI aims to bring its high-quality original content to an even broader global audience.
Optimizely (Welcome) Named A Leader In 2022 Gartner® Magic Quadrant For Content Marketing Platforms
Optimizely (Welcome), the leading digital experience platform (DXP) provider, announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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