The News This Week: MarTech 360’s Weekly News Roundup Featuring Nielsen, Salesforce, Clinch, Groove, Pixalate, ActionIQ
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting Today report. The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
Red Sift, provider of the only integrated cloud email security and brand protection platform, announced a strategic partnership with SMX, the cybersecure email specialist, to help enterprises in Australia and New Zealand strengthen their email security posture and threat protection.
Salesforce Signs Definitive Agreement To Acquire Troops.Ai
Salesforce has signed a definitive agreement to acquire Troops.ai, a leading provider of a revenue communications solution used to improve sales velocity, forecasting, visibility, and collaboration across teams.
Clinch Continues Global Expansion With New Senior-Level Recruits
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced a series of new hires across the US and EMEA.
In Social Media news this week…
Groove, a leading sales productivity platform for enterprises using Salesforce®, announced a new conversation intelligence product and mobile app to enable sales reps to maximize their productivity everywhere they work.
Pipedrive Launches Messaging Inbox And Integrations With WhatsApp, Facebook Messenger And DocuSign
Pipedrive, the global sales-first CRM and revenue management platform for small businesses, launched a new messaging inbox and three new integrations with strategic apps, including WhatsApp, Facebook Messenger and DocuSign.
Meta Arrow To Launch A Promising Creator-Led Economy In Its Hyper-Realistic Metaverse
The world of Web3 is expanding at lightning speed and the emerging number of projects is a testimony to this fact. Innovators from all over the world are putting their best foot forward to develop a comprehensive structure and use the underlying technology to bring unique experiences to the world.
In Mobile Technology news this week…
Adjust introduced CTV AdVision — the industry’s first comprehensive connected TV measurement solution — as the mobile marketing analytics platform reports upward-trending growth in both mobile and CTV app installs from CTV advertising campaigns.
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, announced the next generation of its Ad Trust and Safety API suite to aid clients in rapidly changing media and device landscape.
In Marketing Analytics news this week…
Tag Multimedia’s New Avatar Service Helps Small Business Make It Big In The Metaverse
TAG MultiMedia is focusing on helping small businesses explore what it means to chart their course in the next marketing landscape by leveraging the Metaverse.
SAS’ Cloud-First Portfolio Soars With Customer Success, Industry Solutions And Strategic Partners
SAS boldly stakes its future on a powerful cloud analytics platform and AI-driven, cloud-first industry solutions. It’s the analytics and AI leader’s cloud-first approach that eases customers’ digital transformations.
ActionIQ Named Finalist In Best AI-Driven Technology Solution By SIIA CODiE
ActionIQ, the leading Enterprise Customer Data Platform (CDP), announces that the ActionIQ Customer Experience Hub was named a 2022 SIIA CODiE Award finalist in the Best Artificial Intelligence Driven Technology Solution category.
In Marketing Content news this week…
Pan-American Life Insurance Group Implements Box To Power Cloud Content Management
Box, Inc., the leading Content Cloud, announced that Pan-American Life Insurance Group (PALIG), deployed Box’s Content Cloud across its organization while seamlessly integrating with its best-of-breed cloud applications.
Amobee’s proprietary user panel arms National Media with web + social consumption insights, messaging lift awareness, actionable contextual audiences against first-party data, TV data, and more.
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