The News This Week: Martech 360’s Weekly News Roundup Featuring Salesforce, SugarCRM, Ideoclick, CoreStack, Socialive


Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Marketing Automation news this week…

Salelytics Establishes Strategic Partnership With Salesloft

Salelytics (“Salelytics” or the “Company”), a national leader in outsourced sales and support services, announced the launch of a strategic partnership with Salesloft, a Sales Engagement Platform for modern sales organizations.

SugarCRM Announces 2022 Partner Award Winners

SugarCRM, provider of the award-winning AI-driven CRM platform, announced the winners of its 2022 SugarCRM Partner Awards, recognizing its top-performing partners globally. Winners were named during the company’s annual sales kickoff event.

PFL Partners With Iterable To Bring Direct Mail Into The Leading Omnichannel Marketing Ecosystem

PFL, a leading hybrid experience company, announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences.

Ideoclick Partners With Quartile To Help Brands Navigate Advertising Across Amazon, Instacart, Google And Walmart

Ideoclick, Inc., the provider of the industry’s leading e-commerce optimization platform, today announced a partnership with Quartile to help brands navigate the evolving e-commerce advertising landscape across Amazon, Instacart, Google and Walmart.

In Social Media news this week…

Salesforce And Sprout Social Partner To Manage Full Social Media Presence

Sprout Social, Inc. and Salesforce announced a global partnership to make it easy for Salesforce customers to manage their full social media presence – engagement, publishing & scheduling, analytics, listening, advocacy and platform integrations – through Sprout’s industry-leading social suite.

Zib Digital Explains Why SEO Is Critical For Digital Marketing Success

As the premier SEO Agency Brisbane–wide, Zib Digital is well-versed in the intricacies of SEO, using proven strategies to deliver long-term results that help websites to be found on Google.

In Mobile Technology news this week…

ShowHeroes Group Launches Native CTV, Its New Premium Video Content Solution For Connected TV

ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its development in the Connected TV environment.

Eyeson Releases ‘Stream-In-Stream’ Video Conferencing For Developers

eyeson “stream-in-stream” technology allows developers to integrate nearly every media stream into a WebRTC live video conference. This allows covering use cases like watch parties, town hall meetings and educational streams, situation rooms for fast response units, insurance inspections, and all combinations where one or more live videos or videos on demand are injected into a video meeting.

In Marketing Analytics news this week…

Informatica Named To Fast Company’s Annual List Of The World’s 50 Most Innovative Companies For 2022

Informatica, an enterprise cloud data management leader, has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022.

CoreStack NextGen Cloud Governance Now Available On Google Cloud Marketplace

CoreStack, a global cloud governance provider that empowers enterprises to unleash the power of cloud by enabling continuous and autonomous cloud governance at scale, today announced the availability of its AI-powered, multi-cloud governance solution on Google Cloud Marketplace.

Netcore Cloud Recognized In Forrester’s Real-Time Interaction Management And Customer Data Platform Now Tech Reports

Globally recognized Martech SaaS Company, Netcore Cloud, announced its inclusion in Forrester’s “Now Tech: Real-Time Interaction Management, Q4 2021,” and “Now Tech: Customer Data Platforms, Q1 2022.”

In Tech Content news this week…

Socialive Launches New One-Click Audio Capture Automation To Unify Enterprise Video And Audio Content Creation

Socialive, the self-serve video content creation platform for the enterprise, announced new one-click audio capture automation capabilities for its popular Socialive platform.

Vermont State Colleges Adopts Zoom Connector And Archival Process To Use In Tandem With YuJa Enterprise Video Platform

Expanding on its desire to enhance the classroom environment and institutional operations with the YuJa Enterprise Video Platform, Vermont State Colleges (VSC) has adopted Zoom integration and started the process of archiving content.


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