The News This Week: Martech 360’s Weekly News Roundup Featuring SEMrush, Spotify, HubSpot, SearchStax, BlueRush
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Kanarys, a diversity, equity, and inclusion (DEI) technology company focused on providing the tools organizations need to create long-term systemic change around DEI challenges, announces today its collaboration with HubSpot, the leading customer relationship management (CRM) platform for scaling companies.
Semrush, a leading online visibility management SaaS platform, announces plans to acquire competitive intelligence automation and sales enablement platform Kompyte.
In 2020, Spotify set out to modernize podcast advertising with the launch of Streaming Ad Insertion. Then they built on this game-changing innovation with the introduction of our audio-first ad marketplace, the Spotify Audience Network.
Stensul, the platform for collaborative email creation, announced a multifaceted integration with Pardot, Salesforce’s marketing automation platform (MAP). This integration – the first of its kind between Pardot and an Email Creation Platform – simplifies and speeds email creation and collaboration dramatically.
In Social Media news this week…
When a business shares the wrong content with its audience, at best that content is going to be ignored, but at worst, it can seriously damage the business. There are certain strategies that companies should avoid in order to avoid damaging their brands and alienating their audiences.
Calendly, the modern scheduling platform for high-performing teams and individuals, announced a new extension for LinkedIn. The Calendly for Chrome and Calendly for Firefox browser extensions give users the ability to schedule meetings with candidates, prospects, and their broader communities seamlessly through LinkedIn messaging.
Top Design Firms, a top resource for buyers looking to find the right service providers, conducted in-depth research and found that the main digital marketing goal of small businesses is expanding their brand awareness (19%) or generating more website traffic (19%).
In Mobile Technology news this week…
Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new strategic advisory board to support the company’s growth of its PostTap product suite in new categories and across new customer types.
BlueRush Inc., an emerging personalized video creation Software as a Service (“SaaS”) company, is pleased to announce it has joined the Brightcove Marketplace to provide Brightcove customers personalized video marketing capabilities.
In Marketing Analytics news this week…
There is a new face in the sales tech scene as Pretaa announced the launch of a solution focused on solving a longstanding pain point for B2B sales reps: a shortage of time and easy access to critical account information – and the ability to act on that information to close deals.
SearchStax, a leading cloud-native search platform for modern customer experiences announced that they have met the attestation requirements for the Health Insurance Portability and Accountability Act also known as HIPAA.
Blueshift, provider of the leading AI-Powered SmartHub Customer Data Platform (CDP), released its “Benchmark 2022: Cross-Channel Marketing” report. The analysis took a deeper look at the elements of customer-centric marketing campaigns that increase engagement and drive growth.
In Tech Content news this week…
SER announces the launch of Doxis Intelligent Content Automation, a revolutionary AI-powered platform to automate content understanding, which improves visibility, increases revenue opportunity and reduces risk.