The News This Week: MarTech 360’s Weekly News Roundup Featuring Spotify, Nielsen, Ericsson, VidMob, Spectrio

Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Marketing Automation news this week…

Spotify And IAS Join Forces To Establish A Brand Safety Solution For Podcast Advertisers

Spotify and Integral Ad Science announced a new partnership to establish a third-party brand safety solution for podcast advertisers. 

Nielsen Unveils Next Phase Of Nielsen ONE Alpha, Enabling End-To-End Ad Campaign Measurement

Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end. 

Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions With Three UK To Improve Ad Efficacy And Audience Accuracy

Emodo, an Ericsson company providing high-impact audience, inventory, and creative advertising solutions, announced the launch of Emodo Audiences verified by Three UK, making verified audience solutions available in the United Kingdom (UK) for the first time. 

New Mastermind Group Focusing Purely On Marketing/Sales/Growth Your Growth Club: From Lead Generation Firm NuSpark Consulting

Finally, a national mastermind group for executives and C-Suite audiences, called Your Growth Club. 

In Social Media news this week…

Social Media App For Pet Lovers Appearing At The Pet Product Media Showcase

CommuniPets, the leading social media app for fans of all-things-pet, is participating in the special media event for the latest and greatest in pet products, June 15, 2022, in Miami Beach, Florida.

Basic.Space To Host Interactive Shopping Experience In Paris

Consumers craving an interactive shopping experience in Paris can head to Basic.Space’s upcoming Paris event, running June 23 through June 26. 

In Mobile Technology news this week…

Similarweb Brings The Best In Web And Mobile App Data With Launch Of Enhanced App Intelligence Module

Similarweb, a leading digital intelligence company, announced the availability of a new, premium App Intelligence module. 

Aurora Mobile’s Subsidiary SendCloud Partners With Leading Content Provider Zhihu To Jointly Promote Customer Reach

Aurora Mobile Limited, announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. has entered into a partnership with Zhizhe Sihai (Beijing) Technology Co., Ltd. (“Zhihu”), the Beijing WOFE of Zhihu Inc., a leading online content community in China.

In Marketing Analytics news this week…

VidMob Introduces Intelligent Creative SaaS Platform To Drive Marketing Performance

VidMob, the leading platform for Intelligent Creative, announced a new SaaS platform offering that provides marketers with the fastest path to creative that works.

Gooddata Launches New Integration In Partnership With Snowflake

GoodData, the leader in data and analytics infrastructure, announced today its technical partnership with Snowflake, the Data Cloud company, to help customers unlock more value from their data.

In Marketing Content news this week…

Umbraco Teams With Microsoft To Extend Composable DXP-Based Content Management Systems Through Azure Marketplace

Umbraco announced a strategic agreement with Microsoft to extend the reach of Umbraco’s easy-to-use, flexible and open source content management system (CMS) built on Microsoft.

Spectrio Launches All-New Spectrio Cloud Content Management Software

Spectrio, one of the nation’s leading providers of comprehensive digital signage solutions, announced the launch of its newly redesigned Spectrio Cloud content management system.